Party web-sites

March 3rd, 2005 at 11:18 am by David Farrar

Alexa has a useful toolbar (will not work with Firefox though) which will give an actual visits ranking for websites, and what the trend has been.

An expert in this area, who showed me Alexa, said that if you start to get in the top 200,000 then that is getting some serious traffic. Recall there are several billion pages out there.

Out of interest I have looked up the ratings for the current week for the NZ party websites, and also over the last three months. The lower the number the better it is.

Labour – 479,000 this week, 1,283,000 at three months so increasing
National – 704,000 this week, 1,732,000 at three months so also increasing
NZ First – no ranking for this week, 1,252,000 at three months
ACT – 267,000 this week, 481,000 at three months so increasing
Greens – 1,095,000 this week, 806,000 at three months so slipping
United Future – no ranking for this week, 5,648,000 at three months
Progressive – no ranking

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8 Responses to “Party web-sites”

  1. Tristan Says:

    Kiwiblog is at 848,608 so behind Labour and National but ahead of NZ First, Green and United Future…

    maybe you should start your own party..

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  2. David Farrar Says:

    Actually kiwiblog for the last week is at 282,000 which is well ahead of National and Labour. In three months it has moved up 4.4 million spots and the “reach” has increased by 4000% according to Alexa.

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  3. Brian S Says:

    So ACT has the top ranking for NZ party websites? Interesting. Are those the rankings of a party facing oblivion? I don’t think so. Methinks ACT is a party on the rise. I would go as far as to say that ACT is the preferred party of the NZ blogosphere. Could be just wishful thinking on my part. In any case, judging by recent threads here, ACT is certainly capable of generating a lot of discussion!

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  4. Longbow Says:

    alexa is not accurate, it gets the data from users who use alex bars, most people i know don’t use it, then their visit are not counted. it can also be hacked, people have done that to make their websites jump into the top 100 or something.

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  5. Stuart Young Says:

    Two things should be pointed out about the Alexa results,

    first that this is a self-selecting sample – it only includes people who were dumb enough to download and install the Alexa toolbar (most people install the Yahoo toolbar or the Google toolbar) – so all this proves is that people who use the Alexa toolbar are more likely to visit ACT, not that ACT are the more popular site.

    secondly, there is huge day-to-day variation in the popularity of sites, depending on what the site has just added, what the weather is like in that country, whether the site just sent out an email to its supporters etc.

    Therefore I would not say that because Labour are ranked 250000 today but the 8 month average is 1200000 that this proves that Labour are getting more popular – simply that today is very busy for some reason. Note that at the top of the Alexa results page for each website is the three-month average figure, not the daily figure.

    cheers

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  6. nix Says:

    Maybe the stats are saying that the popular party sites are visited by lots of people who use unsafe, insecure browsers with questionable BHOs (Browser Helper Objects).

    Hmmm does that mean that the visitors to those sites are not knowledgable enough to upgrade their browsers?

    Who was your expert David? That might be the more interesting piece of information.

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  7. Stephen Cooper Says:

    Why does it say the Greens have a million hits a week?

    Greens – 1,095,000 this week, 806,000 at three months so slipping

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  8. David Farrar Says:

    The numbers are not numbers of hits but their rankings. The lower the number the better.

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