Blog Advertisements

October 31st, 2006 at 3:41 pm by David Farrar

Sharp eyed readers will notice a custom advertisement up on the right hand side, for a Public Affairs Consultant. This is the first paid advertisement for Kiwiblog, on top of the Google Ads of course.

I had been meaning to develop some advertising revenue for some time for the blog, and have considered options ranging from a rate card to auctioning off the premier spot every month to the highest bidder. As I discovered when I did a free promotional spot for FitnessNZ, the effectiveness was pretty high compared to traditional media. This advertisement came about when the PR firm approached me proactively on the basis of the blog readership encompassing most of the people who would be interested in applying, so the best medium to advertise in.

The intent of the advertising is not to get rich off the blog. If only. While Inspire Net cover the hosting costs (with my immense gratitude), the amount of foregone revenue I fail to generate because I blog instead of work on business development is well into five figures.

So if you enjoy reading the blog, do from time to time click on the Google Ads if they have something of interest to you, and do check out the kiwiblog specific ads as they occur, if relevant to you.

And if you are interested in advertising on or sponsoring kiwiblog, feel free to contact me – dpf@ihug.co.nz. Obviously this does not and will not affect what I say on an issue or about a good or service. So if for example you wish to sponsor me a printer, in exchange I’ll give you a free ad on the right hand side for XXX Printers. But if I find the printer is crap, I’ll say so in a blog post. If I find it is great, I’ll no doubt will mention that also.

I should also say that I will accept advertising from any corporate, political party, lobby group (well excluding National Front type groups) regardless of whether I agree on an issue. So if the Raise the Drinking Age to 20 campaign wanted to advertise here, that would be fine, even though I disagree on raising the age.

Ads will of course always be clearly identified as advertisements.

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15 Responses to “Blog Advertisements”

  1. DenMT Says:

    Come clean DPF. What exactly are you planning to print on a printer from ‘XXX Printers’? I know where most of the revenue on the internet is generated, but are you sure you want to tap into the ‘XXX’ income stream? I’m appalled, quite frankly. Outraged even. For shame. Reslly.

    DenMT

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  2. David Baigent Says:

    Hey David, I clicked the “Are you a Kiwi” link in your side panel..

    Great intro and I was encouraged to read on at the wonderfull opportunities to earn at the computor (I am retired)..

    Ok, so some of the rates of earning looked a little too generous but by the time I got to the bottom of the last webpage and saw the credit card logo’s I knew that the cash flow direction was NOT inwards but was definately outwards, I sort of lost interest..
    Fun for a moment or 2, though.. sigh!

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  3. Polemic Says:

    A good time to suggest to all Firefox users (and others) that the most excellent ADBLOCK extension will cleanly and seamlessly remove advertising content from just about any website without you even noticing.

    Go here to get it: https://addons.mozilla.org/firefox/1865/

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  4. Greg Says:

    Actually I would recommend http://adblockplus.org/en/ Adblock Plus for Firefox.
    And DPF, can you place these under a different sub-domain thingy so that I can block the ads more easily? Or is that just working against your capitalist profiteering (someone had to say it!)?

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  5. Polemic Says:

    Either way, they’re one and the same.

    And yeah, making money from a blog? That’s sooo SpareRoom.

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  6. Mike Readman Says:

    I looked at that ad. It seems there’s a much bigger demand for public affairs employees in the government than in the private sector. Why? Most people think the government is crap. Or did I answer my own question? The government is trying and failing to make it self look good.

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  7. joker Says:

    Why would you want to block DPFs ads? Are they really that offensive? DPF obviously invests a lot of his time and effort into this blog, so why shouldn’t he get some reward for this?

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  8. Duncan Bayne Says:

    I should also say that I will accept advertising from any corporate, political party, lobby group (well excluding National Front type groups) regardless of whether I agree on an issue.

    Fitting, for someone who votes National ;-P

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  9. David Farrar Says:

    Duncan – I’ll even accept Libz ads :-)

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  10. DofAM Says:

    Google Ad Words are good for getting your site indexed, so in that sense it makes sense. I have AdWords on my page but soliciting click throughs is not cool at all. Someone with so much marketing savvy should be up to snuff on that.

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  11. DofAM Says:

    Google Ad Words are good for getting your site indexed, so in that sense it makes sense. I have AdWords on my page but soliciting click throughs is not cool at all. Someone with so much marketing savvy should be up to snuff on that.

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  12. Anthony K Says:

    This is amusing stuff from a gentleman who associates himself with the political Right. You sound almost apologetic about making a little money from your hard work. And so… from a Labour voter to a National one, allow me to reassure you: it’s OK to make money.

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