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Action Hobson u-turn

February 28th, 2007 at 10:05 am by David Farrar

Action Hobson has done a sudden u-turn on the billboards ban.

This is ironic as Christine Caughey is the Cr who first pushed for restrictions in early 2006. I guess they now realise how deeply unpopular the proposed ban is.

However by doing this u-turn just three days before submissions close, they’ve just managed to alienate both City Vision and C&R on Council (a rare feat to offend both) for grandstanding.

Related posts:

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  2. A timely u-turn
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  4. City Vision campaigns for higher rates
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8 Responses to “Action Hobson u-turn”

  1. Murray Says:
    February 28th, 2007 at 1:27 pm

    When poodles turn.

    Someone tell Winston to take a lesson.

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  2. Zutroy Says:
    February 28th, 2007 at 1:47 pm

    Very good Murray!

    I’ve never seen a poodle with rabies before.

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  3. tim barclay Says:
    February 28th, 2007 at 9:43 pm

    Cauighey is stuffed in 2007. She may as well make a Wagnerian exit with all her leftist guns blazing, never to re-enter politics but sticking to her “principles”.

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  4. Put it away Says:
    February 28th, 2007 at 11:59 pm

    “Deeply unpopular” ? Honestly, does anyone outside adverstising agencies give a rat’s ass about this ?

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  5. Zutroy Says:
    March 1st, 2007 at 6:33 am

    “Put it away” :

    Yep. Building owners, who lose income and therefore property value. $10,000 in billboard rent is worth $100,000 in property value (rule of thumb).

    Retailers will also be upset with the proposals, because many retail signs in the CBD and mainstreet Auckland like Ponsonby, Newmarket and Mt Eden do not comply with the signs portion of the proposal. So everyone from the fashion house, to the dairy, to the bank must spend thousands of dollars in removing existing signs and putting new ones up.

    Lastly, I think commercial advertising is often amusing and adds character to our commercial city – and I suspect many others think the same too.

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  6. Captain Crab Says:
    March 1st, 2007 at 12:53 pm

    Is there anyone who really believes that this isnt about stopping political ads on billboards?

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  7. tim barclay Says:
    March 1st, 2007 at 1:39 pm

    It is all about stopping a similar campaign National ran in the last election. But no matter the leftist council are toast in October.

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    June 26th, 2007 at 6:06 pm

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