Newspaper Readership

The latest Nielsen newspaper readership figures show a general decline, but some exceptions in comparing June 2007 to June 2006:

  • NZ Herald 558,000 +1.6%
  • Sunday Star-Times 544,000 -5.9%
  • Sunday News 354,000 – 10.6%
  • Herald on Sunday 317,000 -0.6%
  • Dominion Post 245,000 -3.9%
  • The Press 221,000 -5.6%
  • Otago Daily Times 111,000 +2.8%
  • Waikato Times 95,000 +4.4%

Fairfax has to be worried – both Sunday newspapers are plummeting, and both major dailies also declining significantly.

Looking at magazines, we find:

  • NZ Woman’s Weekly 916,000 -3.9%
  • Woman’s Day 880,000 -1.5%
  • New Idea 503,000 – 5.6%
  • The Listener 275,000 -12.1%
  • North & South 262,000 -13.5%
  • Time Magazine 229,000 +4.6%
  • FHM 201,000 -6.5%
  • Metro 129,000 -16.2%
  • Investigate 60,000 -4.8%

Metro, North & South and The Listener are also all plummeting.