Newspaper Readership

The latest Nielsen newspaper readership figures show a general decline, but some exceptions in comparing June 2007 to June 2006:

• NZ Herald 558,000 +1.6%
• Sunday Star-Times 544,000 -5.9%
• Sunday News 354,000 – 10.6%
• Herald on Sunday 317,000 -0.6%
• Dominion Post 245,000 -3.9%
• The Press 221,000 -5.6%
• Otago Daily Times 111,000 +2.8%
• Waikato Times 95,000 +4.4%

Fairfax has to be worried – both Sunday newspapers are plummeting, and both major dailies also declining significantly.

Looking at magazines, we find:

• NZ Woman’s Weekly 916,000 -3.9%
• Woman’s Day 880,000 -1.5%
• New Idea 503,000 – 5.6%
• The Listener 275,000 -12.1%
• North & South 262,000 -13.5%
• Time Magazine 229,000 +4.6%
• FHM 201,000 -6.5%
• Metro 129,000 -16.2%
• Investigate 60,000 -4.8%

Metro, North & South and The Listener are also all plummeting.