How the news rates

Somehow I have ended up on the press release list for TVNZ News. But you see some interesting stuff, including their boast sheet of the ratings for their news shows vs TV3. This is for all viewers 5+.

TVNZ TV3 TVNZ %
Business News 37,630 12,470 75%
Breakfast News 113,350 26,470 81%
Midday News 109,500 30,620 78%
6 pm News 547,710 303,370 64%
7pm CA 437,700 188,590 70%
Late News 162,580 143,240 53%

The percentages are my calculation, being TVNZ’s share of the viewers watching the two channels. 50% means equal numbers watching TVNZ and TV3 News.

On a percentage basis TVNZ does best with the Breakfast slot, gaining four times as many viewers as TV3’s Sunrise.

The main news bulletin is more competitive with only a 2:1 advantage. However at 7 pm it gets more pronounced with Close Up having a larger gap over Campbell Live.

The slot where TV3 gets closest, interestingly, is the late news slot. Is this a Nightline legacy from the days of Belinda Todd?

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