2008 election epolitics

July 30th, 2009 at 11:31 am by David Farrar

Another must read from Bryce Edwards:

How well were electronic forms of politics utilised in last year’s general election? How effectively did the political parties and electorate candidates use websites, email, social networking in their campaigning? What about bloggers and the mainstream media? These questions are addressed in a chapter by Peter John Chen about ‘the role, use and impact of online media in New Zealand’s 2008 election’, published in Informing Voters? Politics, Media and the New Zealand (edited by Chris Rudd, Janine Hayward and Geoff Craig of the University of Otago Politics department). This blog post is the fourth of a series of explorations of the chapters from the new book (which I also have a chapter in).

Most of the focus is on how parties and candidates used online media, rather than the role of blogs by non candidates. Still very interesting. Labour gets caned for their 2008 e-campaign. No surprise as they had three different websites running.

They also reveal Labour spent around 10% of its advertising budget online and National spent zero.

5 Responses to “2008 election epolitics”

  1. Grant Michael McKenna (1,166 comments) says:

    You keep getting cut off at the bottom of your posts- Labour gets… what?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  2. Bryce Edwards (236 comments) says:

    I should point out that the election chapters that I’ve been exploring in my blog posts on liberation don’t summarise the entire chapters – if you’re interested, you need to go and read the full chapter. In the case of the Peter Chen chapter on epolitics, while there isn’t a lot of attention to the blogosphere, there are a few insights given, such as the following snippets:

    1) ‘blog coverage of leaders (by name) reflects the level of coverage given to them by conventional media sources. The figure also shows that, throughout the election campaign, the ‘horse race’ dominated blogger attention, with only periodic increases in interest in minor parties, such as the focus on the legal plight of Winston Peters at the start and in the final week of the campaign’.

    2) ‘Interestingly, the 2008 election did not see bloggers being systematically brought into media briefings in the way they have in other jurisdictions (either through treating them simply as media and issuing them with press passes, or using blogger-specific caucusing). One party campaign manager observed that, as bloggers were less likely to be breaking news the benefit of this type of media management has not yet become apparent in the New Zealand context given the effort that would be required’.

    Obviously we need some further in depth analysis of the role of the blogosphere in the 2008 election.


    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  3. RightNow (7,328 comments) says:

    “Labour spent around 10% of its advertising budget online ” – well they did set themselves up for that. I heard of at least one person who created a shortcut button for Labour’s google ad and had their kids clicking it repeatedly.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  4. Rex Widerstrom (5,113 comments) says:

    In the absence of Jack Vowles, thank goodness someone is doing serious and useful research into politics in NZ. So much “information” that’s out there is just opinion supported, at best, by anecdote.

    I’d like a copy of the book but the link isn’t to a site where it can be purchased direct and I doubt it’ll be sold in Australia. Anyone have any suggestions? Or willing to grab a copy and send it over and I’ll send some money across? FirstNameLastName@hotmail.com if anyone’s feeling generous.

    That is to say, substitute my actual first and last names in there, of course. Just in case someone’s not paying attention 😀

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  5. expat (4,087 comments) says:

    Thanks for a very interesting insight on epolitics.

    There was no mention of the much vaunted number8wire website. but I gues that wasn’t funded or run by labour in any way shape or form – yeah right. But it seems labour online presence is run by personalities rather than an org.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote