Average Annual Mood

UMR have published a 42 page mood of the nation report. I have summarised it at curiablog. I found the graph below fascinating:

The overall mood for the year was the most positive since records begun. What I find remarkable is that this happened during the world’s worse recession for 70 years, and increasing unemployment and record deficits.

Compare that to 1991 when the direction was an average -34% and in 2008 it was +41%. Now this did shrink in December to +29%, but still remarkable.