New Dunedin slogan needed

January 13th, 2010 at 1:35 pm by David Farrar

The ODT reports:

“I am ” is to be dropped as ’s slogan and a nationwide search is now on for a new slogan and promotional strategy.

I am Dunedin is rather lame. Dunedin is not – Dunedin is great, but the slogan is lame. Still not as bad as that Auckland Eh slogan a few year ago.

Wellington is lucky to have struck a great slogan a couple of decades ago, and doesn’t need to keep looking for new ones.

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65 Responses to “New Dunedin slogan needed”

  1. big bruv (12,388 comments) says:

    What about “Nice place apart from when the students are in town”?

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  2. emmess (1,334 comments) says:

    How about?
    Dunedin – we don’t suck as much as Invercargill

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  3. Barnsley Bill (931 comments) says:

    Dunedin- Like Gdansk only shitter.

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  4. fatman43us (165 comments) says:

    The Dunedin bleat?

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  5. Ryan Sproull (6,661 comments) says:

    “Of course you CANterbury!” will never be beat.

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  6. big bruv (12,388 comments) says:

    Dunedin- Colder than Edinburgh.

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  7. Ryan Sproull (6,661 comments) says:

    Dunedin Tink About Liddin’ Anywhere Else!

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  8. Brian Smaller (3,915 comments) says:

    Duned…zzzzzzz

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  9. Adolf Fiinkensein (2,685 comments) says:

    Dunedin – City of Three Dimensions. The 3D City

    Dour, Dank, Dull

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  10. jaba (2,069 comments) says:

    welcome to brass monkey town

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  11. Roflcopter (397 comments) says:

    Dunedin – Less Gingas than Invercargill

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  12. si_rangi (60 comments) says:

    Dunedin – at least its not Gore

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  13. queenstfarmer (696 comments) says:

    Dunedin – just one hour from Balclutha

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  14. Eisenhower (134 comments) says:

    I like the Aus version, Dunedin – Where the Bloody Hell am I?

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  15. Say Goodbye to Hollywood (552 comments) says:

    Dunedin – We have Michael Cullen…oh wait.

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  16. Say Goodbye to Hollywood (552 comments) says:

    Dunedin – The home of Panty Slut Boy

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  17. kiwitoffee (383 comments) says:

    Dunedin – It’s cool, (except in summer when its freezing).

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  18. Repton (769 comments) says:

    There’s already 228 slogans over on stuff: http://www.stuff.co.nz/national/3220557/Dunedin-searches-for-new-slogan

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  19. southtop (257 comments) says:

    Boganville or
    Duners: It’s a riot

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  20. Murray (8,835 comments) says:

    Dunedin, the land that global warming forgot!

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  21. Ryan Sproull (6,661 comments) says:

    Interesting how many of the suggested slogans on Stuff’s comments talk about Dunedin being kept a secret. It’s a very good idea, but one that someone already had in 1983.

    Mike Singe’s “Dunedin: New Zealand’s Best Kept Secret”.

    How do I know this? The benefits of a classical Mosgiel education.

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  22. Nefarious (533 comments) says:

    Dunedin – Wear the fox hat?

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  23. unaha-closp (1,035 comments) says:

    Dunedin – Climate Change Friendly

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  24. unaha-closp (1,035 comments) says:

    Dunedin – falling behind Hamilton

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  25. Murray (8,835 comments) says:

    Dunedin – Where Presbyterians who found Scotland too exciting settled!

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  26. bearhunter (859 comments) says:

    Mostly harmless.

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  27. Roflcopter (397 comments) says:

    yay for anagrams….

    Dunedin :: Nude Din
    Dunedin :: In D Nude

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  28. Ryan Sproull (6,661 comments) says:

    Gotta Go to Otago.

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  29. Murray (8,835 comments) says:

    Where the bloody hell are you… no seriously, where is everyone?

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  30. RightNow (6,350 comments) says:

    Dunedin – it’s Palmerston South

    Dunedin – it’s only cold when you run out of couches to burn

    Dunedin – harden the fuck up, at least houses are cheap.

    Dunedin – steepest street, easiest sheep.

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  31. Ryan Sproull (6,661 comments) says:

    Rightnow,

    There’s already kind of a Palmerston South in Otago.

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  32. RightNow (6,350 comments) says:

    Lol, so Dunedin is really 50km south of Palmerston. That is like SOOO totally freaky!!!

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  33. ISeeRed (244 comments) says:

    And if you do have a brainwave/brainfart of a slogan, how do you actually submit it to the DCC? No details on how to submit – no e-mail, phone number, postal address, nothing. Pathetic.

    Then again, it’s not a new slogan that’s needed, it’s a totally revamped business-friendly environment. I lived in Dunedin in the 1990s and from what my few friends there tell me, it’s no different now except it has more cafes.

    Isn’t it typical of councils to think hiring a PR agency for a fancy campaign is being “creative”? How about reforming commercial rates and local by-laws to attract and keep more business and entrepreneurs in Dunedin? More employment, population, opportunities and wealth. I suppose thinking up a new slogan is so much easier than doing all the groundwork necessary to attract long-term business, commerce and industry to the city. This is what Dunedin needs, not more overnight eco-tourists gawking at penguins or binge-drinking self-important students who just recycle taxpayer money through the pubs.

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  34. Short Shriveled and Slightly to the Left (759 comments) says:

    Dunedin – It may be cold, but if we get enough ratepayers, we can build a roof over the city.

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  35. unaha-closp (1,035 comments) says:

    Lol, so Dunedin is really 50km south of Palmerston. That is like SOOO totally freaky!!!

    You mean both Palmies are north of windy, bitterly cold, grey and dreary cities.

    Dunedin – just like Wellington

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  36. Captain Crab (351 comments) says:

    Dunedin- where they think safe sex is marking the sheep that kick with an X

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  37. GPT1 (2,043 comments) says:

    Dunedin – the place where Otago/Southalnd hides it’s Labour MPs.

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  38. KiwiGreg (3,129 comments) says:

    How about we have decided to stop wasting rate payers money because all of these slogans for cities are a collosal wank and waste.

    Also, Dunedin, You’re standing in it.

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  39. ISeeRed (244 comments) says:

    Dunedin – a pretty shitty city.

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  40. MT_Tinman (2,795 comments) says:

    Dunedin: Just below Palmerston (shithouse of the South).

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  41. Mike S (231 comments) says:

    Dunedin: Why Bother?

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  42. jaba (2,069 comments) says:

    I haven’t been there for 28 years but loved it

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  43. Short Shriveled and Slightly to the Left (759 comments) says:

    Yeah Dunedin is great. Would love to move back home but damn it there just isnt the jobs down there

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  44. Michael E (274 comments) says:

    Rightnow said: Dunedin – harden the fuck up, at least houses are cheap.

    We have a winner!

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  45. fortunateson (7 comments) says:

    Dunedin – you gotta love it (unless you are a sad-sack Aucklander who can’t stand the thought that there are nicer places in this country)

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  46. dad4justice (7,406 comments) says:

    Dunedin is Dorklander free.

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  47. noskire (797 comments) says:

    Dunedin – We’re top shots.

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  48. snice1 (28 comments) says:

    Dunedin, life’s a riot.

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  49. Grizz (477 comments) says:

    Dunedin, Just up the road from Mosgiel

    Dunedin, Don’t drink our water!

    Dunedin, give me my six years back!

    Dunedin, I will give you back the Herpes!

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  50. sonic (2,818 comments) says:

    Dunedin, Further away than you thought, not as far as you hoped.

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  51. Haiku Dave (273 comments) says:

    dunedin – it’s fine
    but hardly worth constructing
    a haiku about

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  52. Rich Prick (1,324 comments) says:

    I think every response to this post has been pure gold! Am off to the Selwyn College reunion in late Jan and intend to read out some of these at High Tea. Hope no one wants to claim copyright ;)

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  53. expat (4,048 comments) says:

    Dunedin, like Wellington only more crap but we don’t have any Politicians (well Benson-Pope but he doesn’t count does he?).

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  54. jcuknz (648 comments) says:

    I’m happy that Dunedin features with all you folk as such a cold horrible place ….keeps all you stupid drongos away so we can enjoy the place apart from the Council wasting our rates on Stadiums and slogans.

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  55. expat (4,048 comments) says:

    Dunedin – We don’t need a fence.

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  56. william (47 comments) says:

    @iseered …. geez, easy up on the angry pills will you. Perhaps they only want submissions from people with the nous to google the CityofDunedin website and get in touch? Remember, the original posting is simply a story from the newspaper- not the actual announcement from the Council.

    You might also like to know that Dunedin City has its own marketing and communications agency that was set up within the council. It has its own designers and even runs its own print shop. The creative for City Marketing is done within council but they are wise enough to involve the wider community in the creative process…. no need to hire a PR agency for a fancy campaign but certainy a desire to involve the community. I would say that even what they have done in announcing this campaign for feedback on the new brand is in itself a pretty slick PR campaign….. agin all done inhouse without the consulting costs other councils and companies piss down the drain.

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  57. Alan Wilkinson (1,798 comments) says:

    Only places with crap weather need a slogan.

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  58. Dirty Rat (504 comments) says:

    Dunedin

    Where friends are friends, and families are just a blast

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  59. Murray (8,835 comments) says:

    You mean like the “Big Little City” Alan?

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  60. ISeeRed (244 comments) says:

    Well, william, that’s just swell then. The DCC owning its own print shop more than compensates for the decline over the last 30-odd years as factory after factory closes e.g. Fisher & Paykel/Shacklocks where my father worked, Burnside freezing works, Sealords. That crack in-house team of PR whizzkids can continue cranking out a new slogan at the astonishing rate of one per decade to keep themselves employed at least. I’m sure that’s more effective than completely restructuring commercial rates, by-laws and other quaint, boring trivialities to attract major new business and industry to the city and ensure local businesses and entrepreneurs stay solvent and can expand. But that might be too hard. Instead, Dunedin can just borrow and hope with white elephants like the new stadium while the local economy continues to depend on a few large crutches like Cadbury’s which has itself cut back staff. And, as we all know, the tap of government funding will never close and will continue to pour rivers of taxpayer money through Otago University into the pockets of local landlords and pub owners.

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  61. Alan Wilkinson (1,798 comments) says:

    I had a few in mind, Murray, but that will do too.

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  62. william (47 comments) says:

    Well, IseeRed, with such positivity I can see why you are putting your hand up to help promote the City. ;-) You might like to consider standing at the next local council election so you can get in there and do something about what must be a very sorry state of affairs. I’d agree that a slogan aint gonna solve all problems; but I also think acting on a range of issues including promoting the positive benefits of a City will be beneficial to residents. Oh, and perhaps you could ask your Dad if he would like to give back some of the Council funding that Fisher and Paykel happily took in recent year, while knowing that it was planning to close its Mosgiel facility? I guess your slogan for Dunedin would be something like: “Dunedin, Its got a great future behind it.”

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  63. david (2,483 comments) says:

    To plagiarise n old song and pay tribute to Dunner’s resident nutbar

    “A little Southeast of Nome” works for me.

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  64. ISeeRed (244 comments) says:

    william, stand for local council? No thanks. I did what most sensible Dunedinites do, I left. And in a way, Dunedin’s decline is emblematic of New Zealand’s. Every year, we fall further behind while others surge ahead, and more people leave. 25% of the population live overseas, TWENTY-FIVE PER CENT. And the government’s response is what? Trite smug slogans like “100% Pure” and the word-of-mouth “clean and green”, but forget revamping taxes and regulations to attract talent and business to our shores and stop the brain drain. That would be too hard. We’ll just whine about how we’ll never catch up with Australia and we might as well become their poorest state, a farflung country branch of Oz Incorporated.

    You want a slogan? Try this one on for size: Got up and gone.

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  65. william (47 comments) says:

    Who’s whining? Some of us are just getting on with creating value, increasing export receipts and generally living a fantastic life in the best country in the world. But thanks for doing what Muldoon said and increasing the IQ of both countries. By the way…. 100 % of the population lives here…. the rest are now someone elses population…. perhaps that’s what the 100% pure is about. By the way, I too spent time overseas but it just made me realise why I should live in NZ.

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