The ODT reports:
“I am Dunedin” is to be dropped as Dunedin’s slogan and a nationwide search is now on for a new slogan and promotional strategy.
I am Dunedin is rather lame. Dunedin is not – Dunedin is great, but the slogan is lame. Still not as bad as that Auckland Eh slogan a few year ago.
Wellington is lucky to have struck a great slogan a couple of decades ago, and doesn’t need to keep looking for new ones.Tags: Dunedin