New Dunedin slogan needed
January 13th, 2010 at 1:35 pm by David FarrarThe ODT reports:
“I am Dunedin” is to be dropped as Dunedin’s slogan and a nationwide search is now on for a new slogan and promotional strategy.
I am Dunedin is rather lame. Dunedin is not – Dunedin is great, but the slogan is lame. Still not as bad as that Auckland Eh slogan a few year ago.
Wellington is lucky to have struck a great slogan a couple of decades ago, and doesn’t need to keep looking for new ones.
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January 13th, 2010 at 1:39 pm
What about “Nice place apart from when the students are in town”?
Vote:January 13th, 2010 at 1:41 pm
How about?
Vote:Dunedin – we don’t suck as much as Invercargill
January 13th, 2010 at 1:46 pm
Dunedin- Like Gdansk only shitter.
Vote:January 13th, 2010 at 1:48 pm
The Dunedin bleat?
Vote:January 13th, 2010 at 1:50 pm
“Of course you CANterbury!” will never be beat.
Vote:January 13th, 2010 at 1:50 pm
Dunedin- Colder than Edinburgh.
Vote:January 13th, 2010 at 1:54 pm
Dunedin Tink About Liddin’ Anywhere Else!
Vote:January 13th, 2010 at 1:54 pm
Duned…zzzzzzz
Vote:January 13th, 2010 at 1:55 pm
Dunedin – City of Three Dimensions. The 3D City
Dour, Dank, Dull
Vote:January 13th, 2010 at 1:56 pm
welcome to brass monkey town
Vote:January 13th, 2010 at 1:56 pm
Dunedin – Less Gingas than Invercargill
Vote:January 13th, 2010 at 1:58 pm
Dunedin – at least its not Gore
Vote:January 13th, 2010 at 2:01 pm
Dunedin – just one hour from Balclutha
Vote:January 13th, 2010 at 2:02 pm
I like the Aus version, Dunedin – Where the Bloody Hell am I?
Vote:January 13th, 2010 at 2:07 pm
Dunedin – We have Michael Cullen…oh wait.
Vote:January 13th, 2010 at 2:09 pm
Dunedin – The home of Panty Slut Boy
Vote:January 13th, 2010 at 2:12 pm
Dunedin – It’s cool, (except in summer when its freezing).
Vote:January 13th, 2010 at 2:18 pm
There’s already 228 slogans over on stuff: http://www.stuff.co.nz/national/3220557/Dunedin-searches-for-new-slogan
Vote:January 13th, 2010 at 2:24 pm
Boganville or
Vote:Duners: It’s a riot
January 13th, 2010 at 2:30 pm
Dunedin, the land that global warming forgot!
Vote:January 13th, 2010 at 2:35 pm
Interesting how many of the suggested slogans on Stuff’s comments talk about Dunedin being kept a secret. It’s a very good idea, but one that someone already had in 1983.
Mike Singe’s “Dunedin: New Zealand’s Best Kept Secret”.
How do I know this? The benefits of a
Vote:classicalMosgiel education.January 13th, 2010 at 2:35 pm
Dunedin – Wear the fox hat?
Vote:January 13th, 2010 at 2:39 pm
Dunedin – Climate Change Friendly
Vote:January 13th, 2010 at 2:43 pm
Dunedin – falling behind Hamilton
Vote:January 13th, 2010 at 2:47 pm
Dunedin – Where Presbyterians who found Scotland too exciting settled!
Vote:January 13th, 2010 at 3:03 pm
Mostly harmless.
Vote:January 13th, 2010 at 3:27 pm
yay for anagrams….
Dunedin :: Nude Din
Vote:Dunedin :: In D Nude
January 13th, 2010 at 3:36 pm
Gotta Go to Otago.
Vote:January 13th, 2010 at 3:39 pm
Where the bloody hell are you… no seriously, where is everyone?
Vote:January 13th, 2010 at 3:56 pm
Dunedin – it’s Palmerston South
Dunedin – it’s only cold when you run out of couches to burn
Dunedin – harden the fuck up, at least houses are cheap.
Dunedin – steepest street, easiest sheep.
Vote:January 13th, 2010 at 4:01 pm
Rightnow,
There’s already kind of a Palmerston South in Otago.
Vote:January 13th, 2010 at 4:04 pm
Lol, so Dunedin is really 50km south of Palmerston. That is like SOOO totally freaky!!!
Vote:January 13th, 2010 at 4:21 pm
And if you do have a brainwave/brainfart of a slogan, how do you actually submit it to the DCC? No details on how to submit – no e-mail, phone number, postal address, nothing. Pathetic.
Then again, it’s not a new slogan that’s needed, it’s a totally revamped business-friendly environment. I lived in Dunedin in the 1990s and from what my few friends there tell me, it’s no different now except it has more cafes.
Isn’t it typical of councils to think hiring a PR agency for a fancy campaign is being “creative”? How about reforming commercial rates and local by-laws to attract and keep more business and entrepreneurs in Dunedin? More employment, population, opportunities and wealth. I suppose thinking up a new slogan is so much easier than doing all the groundwork necessary to attract long-term business, commerce and industry to the city. This is what Dunedin needs, not more overnight eco-tourists gawking at penguins or binge-drinking self-important students who just recycle taxpayer money through the pubs.
Vote:January 13th, 2010 at 4:24 pm
Dunedin – It may be cold, but if we get enough ratepayers, we can build a roof over the city.
Vote:January 13th, 2010 at 4:27 pm
You mean both Palmies are north of windy, bitterly cold, grey and dreary cities.
Dunedin – just like Wellington
Vote:January 13th, 2010 at 4:38 pm
Dunedin- where they think safe sex is marking the sheep that kick with an X
Vote:January 13th, 2010 at 4:55 pm
Dunedin – the place where Otago/Southalnd hides it’s Labour MPs.
Vote:January 13th, 2010 at 5:11 pm
How about we have decided to stop wasting rate payers money because all of these slogans for cities are a collosal wank and waste.
Also, Dunedin, You’re standing in it.
Vote:January 13th, 2010 at 6:09 pm
Dunedin – a pretty shitty city.
Vote:January 13th, 2010 at 6:45 pm
Dunedin: Just below Palmerston (shithouse of the South).
Vote:January 13th, 2010 at 7:48 pm
Dunedin: Why Bother?
Vote:January 13th, 2010 at 8:11 pm
I haven’t been there for 28 years but loved it
Vote:January 13th, 2010 at 8:19 pm
Yeah Dunedin is great. Would love to move back home but damn it there just isnt the jobs down there
Vote:January 13th, 2010 at 8:46 pm
Rightnow said: Dunedin – harden the fuck up, at least houses are cheap.
We have a winner!
Vote:January 13th, 2010 at 8:48 pm
Dunedin – you gotta love it (unless you are a sad-sack Aucklander who can’t stand the thought that there are nicer places in this country)
Vote:January 13th, 2010 at 8:51 pm
Dunedin is Dorklander free.
Vote:January 13th, 2010 at 10:16 pm
Dunedin – We’re top shots.
Vote:January 13th, 2010 at 10:31 pm
Dunedin, life’s a riot.
Vote:January 13th, 2010 at 10:52 pm
Dunedin, Just up the road from Mosgiel
Dunedin, Don’t drink our water!
Dunedin, give me my six years back!
Dunedin, I will give you back the Herpes!
Vote:January 13th, 2010 at 11:02 pm
Dunedin, Further away than you thought, not as far as you hoped.
Vote:January 13th, 2010 at 11:43 pm
dunedin – it’s fine
Vote:but hardly worth constructing
a haiku about
January 14th, 2010 at 12:20 am
I think every response to this post has been pure gold! Am off to the Selwyn College reunion in late Jan and intend to read out some of these at High Tea. Hope no one wants to claim copyright
Vote:January 14th, 2010 at 6:19 am
Dunedin, like Wellington only more crap but we don’t have any Politicians (well Benson-Pope but he doesn’t count does he?).
Vote:January 14th, 2010 at 7:22 am
I’m happy that Dunedin features with all you folk as such a cold horrible place ….keeps all you stupid drongos away so we can enjoy the place apart from the Council wasting our rates on Stadiums and slogans.
Vote:January 14th, 2010 at 7:28 am
Dunedin – We don’t need a fence.
Vote:January 14th, 2010 at 10:00 am
@iseered …. geez, easy up on the angry pills will you. Perhaps they only want submissions from people with the nous to google the CityofDunedin website and get in touch? Remember, the original posting is simply a story from the newspaper- not the actual announcement from the Council.
You might also like to know that Dunedin City has its own marketing and communications agency that was set up within the council. It has its own designers and even runs its own print shop. The creative for City Marketing is done within council but they are wise enough to involve the wider community in the creative process…. no need to hire a PR agency for a fancy campaign but certainy a desire to involve the community. I would say that even what they have done in announcing this campaign for feedback on the new brand is in itself a pretty slick PR campaign….. agin all done inhouse without the consulting costs other councils and companies piss down the drain.
Vote:January 14th, 2010 at 11:50 am
Only places with crap weather need a slogan.
Vote:January 14th, 2010 at 12:24 pm
Dunedin
Where friends are friends, and families are just a blast
Vote:January 14th, 2010 at 3:56 pm
You mean like the “Big Little City” Alan?
Vote:January 14th, 2010 at 4:06 pm
Well, william, that’s just swell then. The DCC owning its own print shop more than compensates for the decline over the last 30-odd years as factory after factory closes e.g. Fisher & Paykel/Shacklocks where my father worked, Burnside freezing works, Sealords. That crack in-house team of PR whizzkids can continue cranking out a new slogan at the astonishing rate of one per decade to keep themselves employed at least. I’m sure that’s more effective than completely restructuring commercial rates, by-laws and other quaint, boring trivialities to attract major new business and industry to the city and ensure local businesses and entrepreneurs stay solvent and can expand. But that might be too hard. Instead, Dunedin can just borrow and hope with white elephants like the new stadium while the local economy continues to depend on a few large crutches like Cadbury’s which has itself cut back staff. And, as we all know, the tap of government funding will never close and will continue to pour rivers of taxpayer money through Otago University into the pockets of local landlords and pub owners.
Vote:January 14th, 2010 at 4:07 pm
I had a few in mind, Murray, but that will do too.
Vote:January 15th, 2010 at 11:57 am
Well, IseeRed, with such positivity I can see why you are putting your hand up to help promote the City.
You might like to consider standing at the next local council election so you can get in there and do something about what must be a very sorry state of affairs. I’d agree that a slogan aint gonna solve all problems; but I also think acting on a range of issues including promoting the positive benefits of a City will be beneficial to residents. Oh, and perhaps you could ask your Dad if he would like to give back some of the Council funding that Fisher and Paykel happily took in recent year, while knowing that it was planning to close its Mosgiel facility? I guess your slogan for Dunedin would be something like: “Dunedin, Its got a great future behind it.”
Vote:January 15th, 2010 at 12:13 pm
To plagiarise n old song and pay tribute to Dunner’s resident nutbar
“A little Southeast of Nome” works for me.
Vote:January 15th, 2010 at 2:56 pm
william, stand for local council? No thanks. I did what most sensible Dunedinites do, I left. And in a way, Dunedin’s decline is emblematic of New Zealand’s. Every year, we fall further behind while others surge ahead, and more people leave. 25% of the population live overseas, TWENTY-FIVE PER CENT. And the government’s response is what? Trite smug slogans like “100% Pure” and the word-of-mouth “clean and green”, but forget revamping taxes and regulations to attract talent and business to our shores and stop the brain drain. That would be too hard. We’ll just whine about how we’ll never catch up with Australia and we might as well become their poorest state, a farflung country branch of Oz Incorporated.
You want a slogan? Try this one on for size: Got up and gone.
Vote:January 16th, 2010 at 1:58 pm
Who’s whining? Some of us are just getting on with creating value, increasing export receipts and generally living a fantastic life in the best country in the world. But thanks for doing what Muldoon said and increasing the IQ of both countries. By the way…. 100 % of the population lives here…. the rest are now someone elses population…. perhaps that’s what the 100% pure is about. By the way, I too spent time overseas but it just made me realise why I should live in NZ.
Vote: