Promote, not contrast

March 22nd, 2010 at 2:00 pm by David Farrar

The Herald has a profile of and interview with candidate .

Now as I said on Sunday, before she was selected, I regard Sepuloni as the candidate who would do best against . Chris Trotter is less convinced incidentially, and a fascinating discussion in the comments there.

Anyway some extracts:

Ms Sepuloni, who is from Waitara in Taranaki, said Ms Bennett’s local connections played some part in her victory, but “it was because of the shift that occurred toward the National Party generally”.

To some degree I agree that in 2008, it was primarily the shift to National. Paula had less split votes from Labour voters, than the national average.

However back then Paula was relatively obscure. She is not obscure today, and I would not assume that the 2008 voting pattern will be the same in 2011. I think Paula may attract considerable non-National support.

Of her own links to the electorate, “it’s more what the electorate looks like that I’m connected to”, said Ms Sepuloni, who is of Tongan, Samoan and European descent.

And from Taranaki.

“It’s got a strong working-class base and quite a large Pacific population. It’s got a comparatively large number of sole-parent households and generally, in terms of the people that live there, I think I’m quite capable of connecting with them.”

This I agree with – in fact is why I said she would do best of the four Labour nominees.

Both women are sole parents, but Ms Sepuloni says she is “more down to Earth, more authentic, more genuine”.

This is the statement that really grates, and I genuinely suggest Carmel not use it again.

First of all, it looks strange to apply labels such as authentic and genuine to yourself. By their nature, they are attributes others will decide whether they apply to you. Some attributes such as hard-working, compassionate, sounds fine when talking about yourself, but calling yourself authetntic and genuine doesn’t sound very down to earth.

But the statement goes beyond that, and specifically says more down to earth, more genuine and more authentic than Paula. Again, you look somewhat ridicolous when you claim that as if you are some sort of neutral observer, and it comes over a personal attack on Paula’s character.

Now if you want to run a character based campaign against Paula, so be it. But I really wouldn’t.

Tags: , ,

26 Responses to “Promote, not contrast”

  1. RRM (9,420 comments) says:

    Hear hear.

    Public character assassinations of political opponents is a technique to be employed BY our Paula, not against our Paula.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  2. david (2,531 comments) says:

    Now you are getting with the programme, I’m surprised it took you so long.
    Now have you got the camber on the prestressed floor beams calculated correctly?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  3. RRM (9,420 comments) says:

    ^^^ I think so. Although extra allowance does sometimes need to be made for weighty political issues that might occasionally hold the floor…

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  4. tvb (4,193 comments) says:

    She thinks she will win the seat by running a race based campaign saying she is a bit of this race and a bit of that race so somehow she knows it all. The Labour Party would have been far better to draw a contrast with Paula Bennett and shift across votes who will not vote for Paula – especially blokes. Now they have got is a mere “pale” imitation of our Paula. I just love the Labour Party when they do something like this.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  5. Chris Diack (723 comments) says:

    “Both women are sole parents, but Ms Sepuloni says she is “more down to Earth, more authentic, more genuine”.

    This attitude is an absolute electoral killer.

    Candidates should not assert this but demonstrate it. It is for the electors to determine. If a campaign must assert this stuff then get others to do it. But really the candidate should be a million miles away from this stuff.

    I watched Carmel’s behaviour towards those making comments on Red Alert. She displayed both an arrogance and assertiveness that wasn’t electorally attractive in my view.

    Give the electors of Waitakere a wiff of this sort of character trait and it will make Ms Sepuloni’s chances of taking the seat of Paula Bennett harder.

    The campaign strength of Bennett is that she is the real McCoy -she unashamedly is what she is. Assertions by the Labour candidate that she isn’t what she is, wont shift voters.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  6. 3-coil (1,200 comments) says:

    Ms Sepuloni is laying her cards on the table, and it appears it is the “race card” that she is going to be campaigning on.

    Divisive race-based politicking from the Labour Party – it seems they just can’t help themselves. After the exposure of the corrupt behaviour of their last regime they would do better to keep their heads down and bums up – and stick to the issues. As Obama would say, they are just plain “stoopid”.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  7. dime (9,356 comments) says:

    “It’s got a comparatively large number of sole-parent households”

    fuck yea it has. just a drain on the economy.

    so her strategy is to out paula bennett… paula bennett…

    maybe she should head down to the court house and find a criminal to board with her.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  8. Tassman (238 comments) says:

    The overall swing is made possible by local individual movements. Paula didn’t win because of the overall swing, it was her local electorate that won her.

    Now, the general feeling is against National, but that doesn’t mean a general swing to Labour. It will give rise to non participating voters come next year.

    And that will be the deal as New Zealanders wake to the cold morning of another autumn day in the dark. The rumours of the Axeman gathered momentum as Kiwi Kids look to the sky, and all they see is a trail of long dark clouds. They fear the he killer of dreams as he made his way north to cull the elderly as the south rests in reprieve of suspense. It’s only a matter of time before the Pale Rider heads south, and the axe is sharpened against the whales.

    Anyone, I mean old men, women and children are not safe in the seat of their jobs or public appointed positions as the Axeman PM is around. This makes a day in NZ like a leaf of revelations the last days, everything comes to end. The Pale Rider with an axe in hand is a sign of the end of the world.

    No more dreams, no more children, no more sports, no more trains, no more whales, and no more grand parents….. guess who’s next; the KIWIBANK!

    The legend of the Pale Rider with an Axe in hand continues continues…..

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  9. stephen (4,063 comments) says:

    Tassman strikes me as a more articulate, less asshole-ish D4J…? Makes good reading but.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  10. lastmanstanding (1,200 comments) says:

    Well shes certainly got the pollies FIGJAM mentality to a T.

    Legends in their own lunchtime. Selfpromoters over promising under delivering continually breaching the Fair Trading Act every time that open their mouths.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  11. KtNZ (3 comments) says:

    bit hypocritical there, Carmel. assuming voters will like you because of your race?
    just a few posts down she’s quoted criticising Air NZ for generalising, now she does it herself.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  12. s.russell (1,559 comments) says:

    I am not sure that ability to win the seat had anything to do with the selection. More a case of “who fits Labour HQ’s political correctness profile best?”

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  13. RRM (9,420 comments) says:

    ^^^ Awesome observation! Labour are all PC rainbow global warming race relations hand wringers. Similarly, National are all rich pricks looking after their mates in big business.

    NEXT…

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  14. Tim Ellis (253 comments) says:

    “I am more authentic” ranks up there with the claim: “I am more modest!”

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  15. unaha-closp (1,111 comments) says:

    In Taranaki everyone is so much more genuine and down to earth than those stuck up, pretentious JAFAs.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  16. Grizz (500 comments) says:

    During the last election Labour played the trust and character card and lost. Do not think that by saying she is more genuine just because she is Labour is enough because it is not. You also have to show it. I think Paula has the wood on her here. There are only 18 months to catch up in this department.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  17. Pete George (22,733 comments) says:

    Apart from being meaningless “sound good” terms, claiming to be more genuine and more authentic doesn’t sound down to earth at all.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  18. jaba (2,089 comments) says:

    it seems that Chris Trotter has finally realised that the Labour Party is not for him .. maybe he still supports their basic philosophy but not their present personnel.
    Even Daffy got stuck into him on Caramels posting

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  19. RKBee (1,344 comments) says:

    ..//Ms Sepuloni, who is of Tongan, Samoan and European descent and from Taranaki//.. was holding the fort for Harry Duynhovens New Plymouth and Waitara’s Labour electoral office since his defeat.. So it must be a true sign that Little is standing for Labour in New Plymouth next election.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  20. jaba (2,089 comments) says:

    I don’t think he has decided yet RKBee .. all the others have to compete for places, as per Phil T, BUT Andrew 2 jobs, maybe 3 jobs, can take whatever seat he wants. EMPU Union power at its best

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  21. Poliwatch (335 comments) says:

    I see to remember Paula breaking up a bit of a stoush a while ago. Perhaps Sepuloni has broken up two fights and that will give her more authenticity. Perhaps she has been involved in a few street brawls – then she will have “street cred”. Doubt it.

    As for Paula being an unknown in 2008 – she was on TVNZ Breakfast each week for a couple of years. Not that is a “get elected” free card – what did happen to Darren.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  22. RKBee (1,344 comments) says:

    “As for Paula being an unknown in 2008 – she was on each week for a couple of years. Not that is a “get elected” free card – what did happen to Darren.”

    Yeah what did happen to Darren.. I disagree that TVNZ Breakfast is not a “get elected” free card.. you under estimate the NZ TV culture.. all candidates know it aways helps to have celebrity status if your running as a candidate for local and national politics.. not forgetting the voters swing away from Labour also hang their stars.. you could say National ate them for Breakfast.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  23. jaba (2,089 comments) says:

    what happened to Darren?? .. watch the boy during question time .. he is as petty as Daffy and has Helen Clark written all over him. He is in his element except he lost his seat to Nathan Guy I think and got a promotion (well, promotion in opposition) to whipping boy. Its always a fight between Daffy and Darren on who raises a point of order 1st.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  24. Poliwatch (335 comments) says:

    RKBee – I agree, exposure on TV is so important.

    Eaten and gone BY Breakfast might be more appropriate.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  25. bchapman (649 comments) says:

    Today’s announcement of proposals to take land out of the National Conservation Estate won’t do Carmel’s chances any harm. Lots of yuppie conservationists in that seat.

    Not half as good as for Auckland Central’s labour candidate Jacinta Ardern- expanding the wharf and bringing in mining equipment to Great Barrier island means she’ll be getting lots of votes there.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  26. Bob R (1,334 comments) says:

    ***Of her own links to the electorate, “it’s more what the electorate looks like that I’m connected to”, said Ms Sepuloni, who is of Tongan, Samoan and European descent.***

    Classic overt ethnocentrism that would be condemned if coming from a european. I look forward to someone like Grant Robertson saying he looks like what the Wellington Central electorate looks that he’s connected to. You might get a slightly different reaction from our hypocritical media.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote

Leave a Reply

You must be logged in to post a comment.