A case in point

At the # conference earlier today, there was a good discussion about how social can help improve interactions with Government, and we focused specifically on getting a culture in the public service where staff can engage in social .

I made the point that the problem is the media can take a flippant comment online, and treat it as a press release, and demand the CEO comment on it or respond to it. My suggestion was that a good CEO should tell anyone who comes to them with a media inquiry about a flippant comment on or Twitter, that the person needs a life and the CEO is too busy with real issues.

In the few hours since the conference, we’ve had a perfect example of this play out – but with MPs not public servants.

In the House on Thursday, embellished her question to Judith Collins of “Can she explain the reasons behind the record low number of escapes” by adding on “except for the fact she is such a fantastic minister”.

promptly facebooked that Melissa’s effort should win her “brown nosing backbencher of the year”.

Now Nikki and Melissa are good mates. Melissa actually responds to “Blondie” in the facebook thread. It is very obviously two mates having a friendly hassle.

Then early this morning on Red Alert Trevor Mallard posted a screenshot of the Facebook thread. It is bloody obvious that it is a friendly exchange. They even have Melissa doing a lol on it.

So far so good. But then someone at NewstalkZB thinks this is somehow a newsworthy story. They actually dispatch a reporter to phone Nikki Kaye up and ask her why she called a colleague a brown noser, and does she think John Key would approve of it.

For fuck’s sake. This was the exact point I was making at the Labour conference. An idiot media outlet thinking that a piece of friendly banter is somehow a news story, let alone some sort of scandal that the Prime Minister might need to be informed about.

The Prime Minister, I am confident to predict, would find the exchange as funny as most people would.

What really annoys me is that the consequences of such media stupidity is to encourage our MPs to become automatons – never showing any personality or humour – playing everything safe, just to avoid a potentially bad media story.

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