1-Night

Claire Rogers at Stuff has an article on 1 Night:

Start-up 1-Night has launched a service that takes the “paper pain” out of ticketing, letting people present their iPhone or a customer card to enter concerts and events.

Co-founder Josh Dry said people who purchased tickets through its website would have the information stored in their 1-Night account – which was synched with their customer card or could be accessed through their iPhone.

“There’s no waiting for a courier or printing on to paper. You can’t lose your ticket because it’s all stored on your account.

I had a catch up with 1 Night a few weeks ago where they briefed me on their business model, and I have to say I was really impressed. As someone who is always losing tickets, I love the idea of not just buying all my tickets online at the one site, but more importantly being able to use my mobile phone as an entry ticket. You never have to worry about lost tickets again, you can buy at the last minute and you get access to an event much quicker.

But their iPhone app goes beyond just ticketing. One can use it to scan in barcodes (using your camera) in ads in magazines (or even posters) and it will purchase the tickets for you (subject to confirmation).

A great example of Kiwi ingenuity. I hope they do well, and also welcome the competition they bring to Tictetek and Red Tickets. At the moment they are servicing just the music industry but I reckon there is great potential to expand to other areas.

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