Adidas. Telecom. Wellington Airport. I can’t understand why companies spend money to damage their own brands. Don’t these advertising people, marketing people, and executives have friends and family they can consult with and who will tell them that an idea stinks?
That quote from ‘Ahmad Rini’ in Stuff seems to have been also used by WO this morning – presumably as a WO orignal. Either there is a mutuality of thought at work – or someone is quoting without attribution. I am sure that WO will be clear if he got there first.
Is the campaign a version of
….”No sex please. We are British” humour comes from being a little true.
Rugby boys do like their short shorts, are not comfortable with women, love to ruck and fondly remember their times altogether in the showers.
I just can’t believe anyone thought this was a good idea. The idea of preaching abstinence. Fine if you’re Jordin Sparks trying to appeal to your tweenie god-bothering mid-west girl audience.
But NZ rugby fans? C’mon!!!
This was always a complete utter turkey of an idea. How it got signed off, let alone so far through Telecom and Saatchi management to the point that someone actually got in front of a camera on it is completely mind-boggling!!!!
did no-one at any stage say “hey guys, this idea is completely lame!”???
I’m trying to picture the original ad creative that thought it up. Pimply comms grad, fresh out of uni, virgin, drugged off their nut, with an enormous narcissus complex. Or maybe a close relative of someone in management in Telecom or Saatchi.
Sheesh what a waste of money. I still can’t believe Buck actually went for it either, he must be desperate for cash.
All in all, anyone tainted by this is reduced greatly in my esteem.
Well, East Wellington Superhero, I’ll have a shot at an explanation.
First of all the employment of Sean FitzPatrick – a former AB and Auckland Captain with an impressive playing and success record – in a nonsense such as this so-called ad went to demean the status of not only Fitzy but of all former AB Captains and the past and present ABs .
Also the vehicle he was depicted as driving – a sort of shapeless Cindy car was formless (and gormless!!) and to colour it pink was redolent of femininity. Putting the nation’s flag as a back-drop was also a singularly unfortunate choice – given that thousand of Kiwis have fought – and died – under its folds.
Also, it would be a given that down in the depths of the scrums against the Aussies the Poms and the Yarpies, you can bet your life the ribald remarks and lame jokes at the ABs expense would be flowing.
And, finally, Rugby people have long memories and the association of the ABs with this wimpish frivolity would – and may still – linger in the memories of the ABs opponents for many a game and year. There are probably several other reasons too.
* Abstention is going to do absolutely nothing for the allblack campaign, it’s completely irrelevant. May as well suggest throwing someone into a volcano for a sacrifice.
* The ad drags in sex for absolutely no reason.
* rubber rings – are used for castration of lambs
* pink fists. used for fisting? Perhaps what we should do after castrating ourselves with a rubber ring?
It’s in the poorest possible taste, irrelevant, grubby inuendo, and just incredibly stupid. therefore demeaning to all concerned. I’m worried about the decision making capacity of those who signed off on this at Telecom, NZRFU and Saatchis.