Funny

August 18th, 2011 at 9:51 am by David Farrar

Sent in by a reader.

UPDATE: And have pulled the campaign. A good call.

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32 Responses to “Funny”

  1. Michaels (1,317 comments) says:

    Proud to work for them!!!!!!!!!!!

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  2. Longknives (4,051 comments) says:

    Nice work Vodafone!
    I see Telecom/Saatchi have axed the horrendous ‘abstinence’ concept- too late to save their reputations I suspect after this embarrassing debacle…

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  3. wreck1080 (3,533 comments) says:

    telecoms abstain campaign was hideously embarrassing…

    The last time I felt such embarrassment was when I watched ‘meet the parents 1′ (part 2 & 3 were pathetic).

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  4. Pete George (21,831 comments) says:

    And unless they pull this campaign I’m abstaining from Telecom.

    Timely – All Black abstinence ads ditched

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  5. RRM (8,997 comments) says:

    HAHA funny!

    But having sex for your rugby team??!? That’s just as fucked up as abstaining from sex for your rugby team.

    NZ’s kinky rugger-bugger fetishism continues…

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  6. Pete George (21,831 comments) says:

    From Stuff:

    And Ahmad Rini wrote: “I’m getting mixed messages from the All Blacks sponsors. First Adidas told us to go f*** ourselves. Now we are being told not to?”

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  7. Murray (8,835 comments) says:

    Issues much RRM?

    None of us are suprised.

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  8. davidp (3,329 comments) says:

    Adidas. Telecom. Wellington Airport. I can’t understand why companies spend money to damage their own brands. Don’t these advertising people, marketing people, and executives have friends and family they can consult with and who will tell them that an idea stinks?

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  9. Seán (396 comments) says:

    Oh dear. Kiwi humour at its worst?

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  10. Thomas the Unbeliever (141 comments) says:

    Pete George @10:36

    That quote from ‘Ahmad Rini’ in Stuff seems to have been also used by WO this morning – presumably as a WO orignal. Either there is a mutuality of thought at work – or someone is quoting without attribution. I am sure that WO will be clear if he got there first.

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  11. KH (686 comments) says:

    Is the campaign a version of
    ….”No sex please. We are British” humour comes from being a little true.
    Rugby boys do like their short shorts, are not comfortable with women, love to ruck and fondly remember their times altogether in the showers.

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  12. Ed Snack (1,540 comments) says:

    “The rabbit has a charming face, but it’s habits are a disgrace” Apropos of nothing…

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  13. wikiriwhis business (3,308 comments) says:

    Actually, I like the way the lotto ad is going. Our doggy and his man have a lear jet now

    Hope this stretches out like the ASB ads.

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  14. wikiriwhis business (3,308 comments) says:

    This is the year of being ditched.

    Abstinence ad gone

    Sheep down Queen St gone

    David Tua gone

    Lairbour… soon to be gone

    AB’s ??????

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  15. coventry (307 comments) says:

    Hell’s getting in on the act: http://a7.sphotos.ak.fbcdn.net/hphotos-ak-ash4/296425_10150292844452225_43522837224_7416066_7516541_n.jpg

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  16. Sadu (124 comments) says:

    Adidas: “Fuck you, our prices are fine”
    Telecom: “Sorry, we got it wrong, our bad”

    I think Telecom saw where this was heading and made the right call. Their response to this PR crisis was a good one in my opinion.

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  17. adc (520 comments) says:

    I just can’t believe anyone thought this was a good idea. The idea of preaching abstinence. Fine if you’re Jordin Sparks trying to appeal to your tweenie god-bothering mid-west girl audience.

    But NZ rugby fans? C’mon!!!

    This was always a complete utter turkey of an idea. How it got signed off, let alone so far through Telecom and Saatchi management to the point that someone actually got in front of a camera on it is completely mind-boggling!!!!

    did no-one at any stage say “hey guys, this idea is completely lame!”???

    I’m trying to picture the original ad creative that thought it up. Pimply comms grad, fresh out of uni, virgin, drugged off their nut, with an enormous narcissus complex. Or maybe a close relative of someone in management in Telecom or Saatchi.

    Sheesh what a waste of money. I still can’t believe Buck actually went for it either, he must be desperate for cash.

    All in all, anyone tainted by this is reduced greatly in my esteem.

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  18. Bob R (1,254 comments) says:

    How disconnected from reality are these marketing executives if they thought this was a good idea? I still can’t believe Fitzpatrick agreed to participate in it.

    This will probably go down with ‘New Coke’ as a marketing cautionary tale.

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  19. East Wellington Superhero (1,151 comments) says:

    Can someone actually crystallise why this is/was so bad?

    General comments like “It’s just embarrassing”, “So stupid”, “cringe-worthy” don’t really explain it.

    Why did this go down like a sack of potatos?

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  20. adc (520 comments) says:

    EWS – why do you want to know, did you think up this ad?

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  21. Akaroa (487 comments) says:

    Well, East Wellington Superhero, I’ll have a shot at an explanation.

    First of all the employment of Sean FitzPatrick – a former AB and Auckland Captain with an impressive playing and success record – in a nonsense such as this so-called ad went to demean the status of not only Fitzy but of all former AB Captains and the past and present ABs .

    Also the vehicle he was depicted as driving – a sort of shapeless Cindy car was formless (and gormless!!) and to colour it pink was redolent of femininity. Putting the nation’s flag as a back-drop was also a singularly unfortunate choice – given that thousand of Kiwis have fought – and died – under its folds.

    Also, it would be a given that down in the depths of the scrums against the Aussies the Poms and the Yarpies, you can bet your life the ribald remarks and lame jokes at the ABs expense would be flowing.

    And, finally, Rugby people have long memories and the association of the ABs with this wimpish frivolity would – and may still – linger in the memories of the ABs opponents for many a game and year. There are probably several other reasons too.

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  22. Bob R (1,254 comments) says:

    @ East Wellington Superhero

    I thought Nadir had a reasonable summary of where it went wrong.

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  23. adc (520 comments) says:

    Some more key points.

    * Abstention is going to do absolutely nothing for the allblack campaign, it’s completely irrelevant. May as well suggest throwing someone into a volcano for a sacrifice.
    * The ad drags in sex for absolutely no reason.
    * rubber rings – are used for castration of lambs
    * pink fists. used for fisting? Perhaps what we should do after castrating ourselves with a rubber ring?

    It’s in the poorest possible taste, irrelevant, grubby inuendo, and just incredibly stupid. therefore demeaning to all concerned. I’m worried about the decision making capacity of those who signed off on this at Telecom, NZRFU and Saatchis.

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  24. Pete George (21,831 comments) says:

    Yeah, I thought rings=lamb castration too. Just about everything about the campaign was cringe – but at least they got the timing right.

    I’m worried about the decision making capacity of those who signed off on this

    They may now have a rubber ring on their signing arm.

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  25. adc (520 comments) says:

    I hate to think what would have happened if some luckless person signed up for this and actually wore one of those rubber rings.

    Imagine the lawsuits against Telecom from all the people losing fingers (or worse).

    That’s probably why they dropped the campaign.

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  26. mikenmild (8,919 comments) says:

    adc

    Just wanted to correct one of your comments. You referred to the ‘NZRFU’. In fact, it is the NZRU – they stopped caring about football some while ago.

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  27. DavidWr (6 comments) says:

    I heard they were going to move the RWC from Sky Sport to the Comedy Channel

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  28. wreck1080 (3,533 comments) says:

    was that toy car fitzy was driving supposed to look like a big penis?

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  29. Mick Mac (1,091 comments) says:

    Will anyone get the sack for such a stupid and inane idea.?
    No.

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  30. Elaycee (4,089 comments) says:

    Haha – this effort is as good as the Telecom ‘campaign idea’ was crap.

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  31. adze (1,695 comments) says:

    wreck – I think it was a fist with the abstinence ring on its finger. Given the subject matter driving a giant fist could be considered problematic too.

    I’m glad they pulled it anyway. Not before the Aussies got hold of it; which of course led to the inevitable IQ-of-15 sheep joke.

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  32. Hagues (711 comments) says:

    So they were going to promote abstaining but are now “pulling it” a good compromise I guess…

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