A common sense approach has put the New Zealand government’s social media policy in high regard with IT research company, Gartner.
On a blog post on Gartner’s website, vice president Andrea Di Maio commends the policy for its principles based on an individual’s role, which he says are down-to-earth and provide actionable decision frameworks.
Di Maio is particularly impressed by the policy’s passive-active-engaged approach, which asks social media users in government to first listen to their community, understand what it is they are voicing, and then engage if it is appropriate.
There have been relatively few SMOGs (Social Media Own Goals) by government agencies. Most have been by politicians and corporates.