Binge drinking could follow smoking in losing its fashionable status, says a Wellington emergency department consultant hoping a sobriety campaign will help reduce alcohol-related harm.
Hello Sunday Morning encourages those wanting to take a break from alcohol to blog on the booze-free experience. The project has already attracted hundreds of followers around New Zealand and is today being given a push with its national launch in Auckland.
Wellington Hospital emergency department consultant Mark Hussey said it “certainly sounds like a good idea” and thought the initiative may lead to binge drinking becoming “uncool” in the same way campaigns against smoking had worked, especially with young people.
This is exactly the sort of initiative that we need. It is a culture change among youth that will see a reduction in harm from alcohol. It is not making it illegal for a 19 year old to buy a bottle of wine.