John Drinnan writes at NZ Herald:
Plans for TVNZ to make Back Benches for Prime TV will deliver good public relations results all round and a pleasing result for the show’s loyal audience.
The politics programme, which is one of the last vestiges of television in Wellington, has screened on TVNZ 7 until it was discontinued last week.
It does not fit with TVNZ’s aims of making profit at all costs, so TVNZ is not interested in picking up the niche-interest show for TV One.
Prime TV is prepared to run a weekly 10.30pm show – a time when it should not be too encumbered with advertising.
So now TVNZ, which owns the intellectual property, has sought taxpayer funding from New Zealand On Air to make the show in-house and sell it to Prime.
This is a win-win-win. Worthy souls will applaud the survival of Back Benches. TVNZ and New Zealand On Air will do something to keep the legacy alive.
NZ on Air has to agree to the funding request, but I certainly hope they do.
As I understand it the bid is a co-operative exercise between TVNZ and Sky, and it would probably also show on a TVNZ channel at a delayed time spot.
The good thing is this bid, if successful, will open up viewership to a potentially much larger audience than TVNZ7 had.Tags: Backbenches, Sky TV, TVNZ, TVNZ7