Gym memberships still going cheap

November 1st, 2012 at 2:00 pm by David Farrar

The promotion of subsidised gym memberships is still going. ┬áIf you are not currently a member, just go to their website and you can get discounts of normally 40% to 70% off – but for Kiwiblog readers an extra 10% if you enter the code”Kiwiblog” in the discount field.

You can now get a 3 month membership at Les Mills Auckland for $306 instead of $767. In Wellington Cityfitness Thorndon is going for $224 instead of $448.

All subsidised 100% by the private sector with no government funding.

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6 Responses to “Gym memberships still going cheap”

  1. 5minArgument (5 comments) says:

    I’m not sure that should be called a subsidy. Presumably, the “money” (subsidy) came from those same gyms joining together under the FitnessNZ banner to promote an offer to increase the membership of their gyms. The only real opportunity cost comes from possibly seeing lower revenue from anyone who may have been preparing to join anyway.

    Each one of these new memberships is should be profitable and possibly lead to further increases in medium-long term revenue.

    The standard definition of subsidy does not apply to this type of private-sector marketing activity.

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  2. liarbors a joke (1,069 comments) says:

    $767 for 12 weeks membership at Les Mills standard price..makes it $3068 per year or $59 per week?? Shit thats expensive.

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  3. gump (1,662 comments) says:

    Holy shit! What kind of muppet-head would pay $767 for a three month membership at Les Mills???

    That’s over three grand a year.

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  4. Left Right and Centre (2,997 comments) says:

    Whoa… what kind of MUPPET-HEAD would part with $767 for a 3 month gym membership?

    That’s fucking insane.

    Giving an over the top normal price and then offering a ‘discount’…. yeah right.

    I run down the street. Total membership cost: $0. I lift weights at home. Ongoing cost $0.

    ok, so I don’t see the hot gym bunnies but who cares? At home I can pump iron naked. Swings and roundabouts.

    Are people really mostly just paying for the meatfest of flash flesh? Unless you’re a serious lifter or enjoy prancing around to some overly hyped up cheesy fitness instructor barking out overcocky verbal vomit through a mic… you don’t need a gym. The whole scene is one big big big wanky poseathon for wankers… hehehe… I’m sorry but it really really is.

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  5. coventry (322 comments) says:

    You Iron naked ? Isn’t that a tad dangerous ? One slip of the wrist and you have toasted meat & two veg.

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  6. Shazzadude (531 comments) says:

    Those aren’t discounts at all. Even Les Mills’ reduced price works out at $25 a week, more expensive than most gyms.

    As for home gyms-I simply wouldn’t have the space for all the equipment I need to get a decent workout (treadmill, cross trainer, benchpress, squat rack, assorted dumbells between 10 and 50 kg).

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