The 12 toughest PR jobs of 2012

December 28th, 2012 at 11:00 am by David Farrar

Mark Blackham blogs the 12 toughest PR jobs of 2012. They are:

  1. Government: Plan for schools in Christchurch
  2. Government: Class size increase plan
  3. Government: Introduction of the Christchurch Central Development Unit
  4. Government Communications Security Bureau: Kim Dotcom
  5. Solid Energy: Job cut announcement
  6. Ports of Auckland: Strike
  7. Fonterra: Trading Among Farmers scheme
  8. ANZ-National: Merger day
  9. Wheedle: Launch day
  10. Government: Report on Pike River
  11. Sanitarium: Continued non-production of Marmite
  12. All Blacks: Inclusion of AIG as sponsor

The Government handled 3 and 10 well and 1 and 2 badly. No 4 was a mixture of good and bad.

The corporates that did their comms job well were Solid Energy, Ports of Auckland, Fonterra, ANZ and Sanitarium. Wheedle was a fail, because comms can only do so much. Didn’t follow the All Blacks AIG issue that closely.

No tag for this post.

10 Responses to “The 12 toughest PR jobs of 2012”

  1. Pete George (22,866 comments) says:

    I’m surprised that the David Shearer packaging project isn’t included here.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  2. dime (9,470 comments) says:

    the AIG thing was pretty easy.

    whenever the AB’s do anything people whinge but was pretty low key really.

    wheedle was funny

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  3. peterwn (3,168 comments) says:

    Helen Clark’s government placed heavy reliance on getting PR right – even to the extent of infiltrating departments with hand-picked people – and resourced it hansomly with long suffering taxpayer’s money. I suspect John Key is not comfortable with this and would prefer things to speak for themselves. IMO the difficulties with Mr DotCom were because of strong feeling against the Americans and the strong dislike of copyright law in some quarters. This was then compounded by the GSCB blunders.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  4. wynkie (86 comments) says:

    What about ACC “the public relations disaster of the year” managed so poorly by Stephanie Melville, Michael Dunlop (Acumen under John Judge’s direction) and Spiro Anastasiou?

    I can’t think of a better example where simply telling the truth and admitting failure would have been a fsr better idea than spinning and leaking documents to try divert attention and cover up incompetence and dishonesty of several ACC employees & board members.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  5. kowtow (7,653 comments) says:

    Government should have nothing to do with PR.

    If we had real representation,citizens referenda on important matters all this would be un necessary as we the citizens would not have to be conned into policies we don’t want or bribed with our own money.

    Spin and PR is what modern politics seems to be all about.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  6. Colville (2,085 comments) says:

    Government should have nothing to do with PR.

    What??

    its politics… ‘of the citizens” …. its 100 % PR …. its the relationship with the public for fucks sake!

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  7. questions (170 comments) says:

    “peterwn (1,888) Says:
    December 28th, 2012 at 11:44 am
    Helen Clark’s government placed heavy reliance on getting PR right – even to the extent of infiltrating departments with hand-picked people – and resourced it hansomly with long suffering taxpayer’s money. I suspect John Key is not comfortable with this and would prefer things to speak for themselves.”

    I also hear Helen Clark likes to kill kittens, while John Key saved a bus full of orphans from driving off a cliff?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  8. Pete George (22,866 comments) says:

    Spin and PR is what modern politics seems to be all about.

    Yes, there’s far too much of it. The more they do it the more it repels ordinary people from politics, and they end up being the only ones convinced by their own bullshit bubbles.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  9. tvb (4,210 comments) says:

    The PR is fine it’s the policies that are shit

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  10. Nick Archer (137 comments) says:

    Worst PR performance though has to have been NZ Cricket with the Ross Taylor saga… Agree on ANZ as havent noticed much disruptions with my banking…

    On 1 and 2 will Hekia be made to fall on her sword?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote

Leave a Reply

You must be logged in to post a comment.