The 12 toughest PR jobs of 2012
December 28th, 2012 at 11:00 am by David FarrarMark Blackham blogs the 12 toughest PR jobs of 2012. They are:
- Government: Plan for schools in Christchurch
- Government: Class size increase plan
- Government: Introduction of the Christchurch Central Development Unit
- Government Communications Security Bureau: Kim Dotcom
- Solid Energy: Job cut announcement
- Ports of Auckland: Strike
- Fonterra: Trading Among Farmers scheme
- ANZ-National: Merger day
- Wheedle: Launch day
- Government: Report on Pike River
- Sanitarium: Continued non-production of Marmite
- All Blacks: Inclusion of AIG as sponsor
The Government handled 3 and 10 well and 1 and 2 badly. No 4 was a mixture of good and bad.
The corporates that did their comms job well were Solid Energy, Ports of Auckland, Fonterra, ANZ and Sanitarium. Wheedle was a fail, because comms can only do so much. Didn’t follow the All Blacks AIG issue that closely.
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December 28th, 2012 at 11:14 am
I’m surprised that the David Shearer packaging project isn’t included here.
Vote:December 28th, 2012 at 11:32 am
the AIG thing was pretty easy.
whenever the AB’s do anything people whinge but was pretty low key really.
wheedle was funny
Vote:December 28th, 2012 at 11:44 am
Helen Clark’s government placed heavy reliance on getting PR right – even to the extent of infiltrating departments with hand-picked people – and resourced it hansomly with long suffering taxpayer’s money. I suspect John Key is not comfortable with this and would prefer things to speak for themselves. IMO the difficulties with Mr DotCom were because of strong feeling against the Americans and the strong dislike of copyright law in some quarters. This was then compounded by the GSCB blunders.
Vote:December 28th, 2012 at 12:01 pm
What about ACC “the public relations disaster of the year” managed so poorly by Stephanie Melville, Michael Dunlop (Acumen under John Judge’s direction) and Spiro Anastasiou?
I can’t think of a better example where simply telling the truth and admitting failure would have been a fsr better idea than spinning and leaking documents to try divert attention and cover up incompetence and dishonesty of several ACC employees & board members.
Vote:December 28th, 2012 at 12:04 pm
Government should have nothing to do with PR.
If we had real representation,citizens referenda on important matters all this would be un necessary as we the citizens would not have to be conned into policies we don’t want or bribed with our own money.
Spin and PR is what modern politics seems to be all about.
Vote:December 28th, 2012 at 12:14 pm
What??
its politics… ‘of the citizens” …. its 100 % PR …. its the relationship with the public for fucks sake!
Vote:December 28th, 2012 at 12:15 pm
“peterwn (1,888) Says:
December 28th, 2012 at 11:44 am
Helen Clark’s government placed heavy reliance on getting PR right – even to the extent of infiltrating departments with hand-picked people – and resourced it hansomly with long suffering taxpayer’s money. I suspect John Key is not comfortable with this and would prefer things to speak for themselves.”
I also hear Helen Clark likes to kill kittens, while John Key saved a bus full of orphans from driving off a cliff?
Vote:December 28th, 2012 at 12:16 pm Vote:
December 28th, 2012 at 12:35 pm
The PR is fine it’s the policies that are shit
Vote:December 28th, 2012 at 9:00 pm
Worst PR performance though has to have been NZ Cricket with the Ross Taylor saga… Agree on ANZ as havent noticed much disruptions with my banking…
On 1 and 2 will Hekia be made to fall on her sword?
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