Well done SPCA Well done Mini ( BMW) Smart promotion and advertising. Small cost to modify Mini but look at the exposure and feel good factor.
Just another example of how NZ advertising is up their with the best in the world. No Im not involved in the industry but know that in certain sectors ( motor vehicles in particular) brands make and try out adverts in NZ to see the response before going global.
If it works here they know it will work in other markets. Of course for OZ they have to dumb down the advert so the Ozzies get any jokes anything too sophisicated just goes over the Ozzies heads.