THE issue of trust and economic management will emerge as the ultimate background areas in a super 10-month campaign that will leave no excuses for flimsy promises and plenty of time to trip, experts say.
And with both leaders painting the other as untrustworthy, voters should be prepared for the “liar” verses the “misogynist’.
Economic management, boats and the carbon tax will all feature heavily in the lead up to September 14, but political pundits say the overarching issue will be trust.
“The unpopularity of the two leaders will be the main talking point because most people will agree, both the leaders are very unpopular,” veteran election analyst Malcolm Mackerras said.“I think it will be a nasty campaign.”
The broken carbon tax promise and inability to deliver a budget surplus was widely perceived to have left Labor’s reputation and economic policy in tatters, he said.
“They have established a general trust which the Labor party have failed to establish,” he said.
Sadly I think he is right, and it will be a pretty nasty campaign.