The Hobbit and tourism

January 1st, 2013 at 10:00 am by David Farrar

Elle Hunt at Stuff reports:

Travel websites have reported significant growth in searches and bookings for New Zealand this month, after the worldwide release of .

The flight search website Sky scanner.com recorded a 102 per cent increase in worldwide searches for flights to New Zealand this month compared with December 2011, including a 117 per cent spike in searches for flights to Wellington.

The foreign currency exchange group Travelex has reported a 26 per cent increase in pre-orders for New Zealand dollars compared with December 2011.

Air New Zealand bookings from the United States were reported to have nearly doubled on the day before the November 28 world premiere in Wellington, and increased by a third in Japan after a Hobbit promotion there.

Excellent. Let me tell you that travel industry people in Queenstown still rage about how certain groups and individuals tried to sabotage The Hobbit. And no I don’t bring the issue up.

And The Hobbit continues to dominate at the box office. Total revenue to date has been US$686 million. It currently makes up 38% of all box office revenue in the United States.

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32 Responses to “The Hobbit and tourism”

  1. mikenmild (11,247 comments) says:

    ‘certain groups and individuals tried to sabotage The Hobbit’.
    Repeating a lie doesn’t make it true.

    [Denying the truth doesn't make it false]

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  2. tvb (4,326 comments) says:

    Trade Unions want jobs but then they sabotage any effort to create jobs. The only jobs they want are public sector jobs because the employer has deep pockets and a track record of appeasement to their demands. And they use political connections to get their way as well.

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  3. Viking2 (11,368 comments) says:

    Relative owns budget accomodation in the mid North Island. Bookings have shot up and where before it was mostly Kiwi’s goin fishing they have just about been replaced with oversea’s bookings. Been full right through.

    Got to be good. Extra staff, more laundry, more money and most export earnings.
    Bookings are made from oversea’s but paid for here so that’s even better as we capture the GST.
    Great place to stay.

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  4. bhudson (4,736 comments) says:

    Repeating a lie doesn’t make it true.

    No mikey, but repeating the truth does remind people of it. As DPF has done here.

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  5. mikenmild (11,247 comments) says:

    Says you.

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  6. Dean Papa (784 comments) says:

    “And no I don’t bring the issue up.”

    of course you don’t, DPF.

    [DPF: Don't be a dick. And don't imply I am a liar. The last thing I want to do on holiday is talk politics.]

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  7. Monique Watson (1,062 comments) says:

    well said. tvb. And it was Australian unionists that tried to dick with the industry too.

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  8. Dean Papa (784 comments) says:

    “Says you.”

    says everyone who sent abusive and threatening emails to Robyn Malcolm. What a stupid B*tch she is eh?

    But how embarrasing would it be if it turned out that Warners (and Sir PJ) had played us like a deck of cards? It doesn’t bear thinking about.

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  9. Dean Papa (784 comments) says:

    “The last thing I want to do on holiday is talk politics”

    then don’t bring up the subject, easy really.

    [DPF: 20 demerits. Do not imply I am a liar and you won't last here]

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  10. mikenmild (11,247 comments) says:

    Actors Equity tried to put pressure on the film industry tycoons here and completely failed because of the weakness of that union. There was never any prospect of the Hobbit production leaving NZ because of union pressure. The threat of boycott provided one more excuse for Warners to screw some extra money out of the NZ government. The NZ government caved (or made a deal, if you prefer that terminology), paid money and changed labour laws to overturn a judicial decision that the film tycoons didn’t like. That’s all.
    It’s great that the movie was made here, and the myth of the ‘hobbit haters’ is now firmly entrenched, but standing up to let NZ actors and other film workers enjoy the same rights that prevail in other NZ indsutries is not exactly economic vandalism or treason as some have tried to pretend.

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  11. Viking2 (11,368 comments) says:

    Drongo Papa
    DPF’s blog so he can do what he like’s.

    Don’t like it join the exodus to Aussie and join their business destroying Unions.

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  12. mikenmild (11,247 comments) says:

    That’s right – DPF can repeat the same old lies and half-truths as often as he likes. I hadn’t thought of the unions in Australia as being part of their recent comparative advantage over our economy. Do you think Aussie unions have played a good role in increasing the wage gap over New Zealand, V2?

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  13. lazza (381 comments) says:

    Has anyone done the legwork to determine a best estimate of just how much, (net of NZ taxes/subsidies) actually comes back to NZ Inc from the revenues of “The Hobbitt”?

    Thought not … so until we really! know the “facts” (if ever) lets please! moderate the effusive gross revenue financial reporting that starts from the heroic assumption that “TH” has proven to be a goldmine to the NZ taxpayer.

    Deal?

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  14. Sir Cullen's Sidekick (872 comments) says:

    Kiwis won’t forget the fact that David Shearer showed tremendous leadership working with Helen Kelly to bring Hobbit to NZ despite the efforts of John Key and his National Government to block the project.

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  15. Lance (2,628 comments) says:

    mikenmild is starting off the new year as a complete dick.
    Just like last year.

    Face it you lefty clown.
    The left tried to fuck up the Hobbit and now NZ hates them for it. This aint going away.

    The smart thing to do would be to say your collectively sorry and move on, but oh no. You lot have to be like the smart arse kid who just has to continually have the last (meaningless) word and continue to piss the majority off.

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  16. Dean Papa (784 comments) says:

    I don’t believe I implied you were a liar DPF, at least not in the comment where you applied the demerits. Read it again. I was merely pointing out that if you don’t want to discuss an issue, then don’t make a provocative statement. I of course apologise for my first comment, which could be interpreted in the way you suggest. I also trust that, as the fair minded person you are DPF, you will undo those demerits.

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  17. hamnidaV2 (247 comments) says:

    Overseas people I speak to say they are much less likely to visit New Zealand becuase of the Hobbit.

    One said he felt ripped-off that a 90 minute Hobitt tour cost NZ$180. Another felt Peter Jackson’s treatment of workers had left a sour feeling in his mouth, so unlikely to make a visit. A third felt there had been an over-reaction to what is a two star movie at best.

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  18. Jack5 (5,014 comments) says:

    Good! Now maybe the film people can pay their NZ taxes.

    Why should the film industry be subsidised through tax breaks? Ngai Tahu businesses as well ought to be paying taxes. (They seem to be exempt under the tribe’s group charity status.)

    Lance (11.02) says the “Left” tried to sabotage the Hobbit. I reckon the “Left” helped to fund it.

    The Hobbit is drawing a lot of tourist attention to NZ. But so was the heavily subsidised World Cup. The only free-market stance in NZ is the high-currency stance of the Government and the unelected Reserve Bank governor.

    What knots New Zealand governments get into with their dirigisme. National talks capitalism but acts like other Lefties. Even ACT was a fizzer, with Hide smiling at film industry subsidies.

    The ghost of Red Rob Muldoon, famous for price freezes and State control, lives on in the party that should be on the Right in NZ.

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  19. RF (1,370 comments) says:

    Hambone the Hobbit hater ….. you talk utter crap.

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  20. dime (9,796 comments) says:

    pretty sure the hobbit tour costs about $65.

    the hobbit has been good for the souvenir market. good timing too after last years RWC hangover.

    as for milkingmike (eww) or whatever its called, doesnt he sound the sort of guy that would be involved in a major business deal? go to mike, he knows the truth! the douche bag sounds like the sort of know it all loser who phones talk back. the guy whos been on a benefit for years but is smarter than everyone else and knows all about the system and the one world govt and blah blah blah

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  21. Manolo (13,518 comments) says:

    What knots New Zealand governments get into with their dirigisme. National talks capitalism but acts like other Lefties.

    Nothing separates them: Labour and Labour lite are both left of centre parties moving NZ more and more towards their beloved socialist Nirvana.

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  22. hmmokrightitis (1,585 comments) says:

    I talked to three friends of Hambone. They all said the same thing – the movie was excellent, and they would come to NZ just because of that fact.

    Plus I talked to three friends of mine who all loved it.

    Ha, looks like I win by 100% hey hammy? [citation required] :p

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  23. mikenmild (11,247 comments) says:

    It’s great that the Hobbit movie is doing well, generating publicity for our tourism industry and hopefully contributing to building a film industry that maybe one day will be able to do without government subsidies or special legislative deals.

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  24. brucehoult (194 comments) says:

    I think you misinterpreted one of the stats.

    It’s that 38.2% of the total US revenue to date was in the opening weekend, not that the Hobbit is taking 38% of all money spent in cinemas.

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  25. brucehoult (194 comments) says:

    This last weekend, The Hobbit took $31.96m out of $180.6m at the US box office. That’s 17.7%. Nothing to be sneezed at, but a long way from 38%. It wasn’t even 38% of the top 3 (with Django & Les Mis).

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  26. Sonny Blount (1,777 comments) says:

    mikenmild (6,301) Says:
    January 1st, 2013 at 1:42 pm
    It’s great that the Hobbit movie is doing well, generating publicity for our tourism industry and hopefully contributing to building a film industry that maybe one day will be able to do without government subsidies or special legislative deals.

    Or maybe other industries in NZ can also be freed from bad labour laws and taxes permanently so that they all have a chance to experience the same sort of success of the Hobbit.

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  27. OneTrack (2,981 comments) says:

    Dean Papa “But how embarrasing would it be if it turned out that Warners (and Sir PJ) had played us like a deck of cards? It doesn’t bear thinking about.”

    How embarrasing is right. We will just have to use all those millions of tourist dollars to overcome the unbearable shame. Or we could think about what if PJ was telling the truth that the Hobbit was close to being shipped offshore, JK hadn’t stepped in when he did and the union “won”.

    Strange, but I am happy with the scenario we ended up with. Why aren’t you?

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  28. OneTrack (2,981 comments) says:

    mikenmild 1:42

    Was that hard for you to write? What will your peers say?

    So you admit the the NZ film industry still needs government subsidies (not that the hobbit got one) and special legislative deals. Glad to see you are coming around.

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  29. mikenmild (11,247 comments) says:

    OneTrack
    Read my comment again and get back to me if you still can’t understand it.
    I’m not the one saying the film industry needs special deals; I’m just suggesting that they should be able to prosper without being propped up by cosy arrangements. Surely Weta Workshop and the Hillside rail workshop should be treated the same.

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  30. Dean Papa (784 comments) says:

    Onetrack, The Hobbit was never going offshore. That was just hysteria. Indeed, according to Sir PJ the Hobbit could only have been made in NZ. If an overseas director were to make it he would have to come to NZ to film. So why would it be shipped offshore? The infrastructure, studios, workshops and whatnot are here. The crews are here. The technical expertise is here. The locations for filming had been scouted. It was ready to go. There was nowhere for the Hobbit to go but NZ. Stories that overseas locations had been scouted were propaganda. It was a classic case of divide and conquer. NZers are easily whipped up into a frenzied mob. And of course the prospect of the ocker union stealing what was rightfully NZ’s played beautifully. Warners got what they wanted, more money. PJ got what he wanted, a change in employment law. It all ended happily. The only thing that was damaged was NZ’s dignity. While Kiwis were turning on each other Sir PJ was happy to sit on the sidelines with his petrol can. I’d have expected more from a knight of the NZ order of merit. A few calming words telling Kiwis not to turn on each other would have been nice. But Sir PJ is a control freak, and his needs were more important than Kiwi dignity. I found the whole business unpleasant and objectionable. But perhaps you’re just not as patriotic as me, Onetrack?

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  31. hmmokrightitis (1,585 comments) says:

    Ah DP, more bollocks posted as fact. Do try harder.

    1. “Indeed, according to Sir PJ the Hobbit could only have been made in NZ” Crap – post prod yes, it could have been made at a number of locations…

    2. “Stories that overseas locations had been scouted were propaganda.” Crap again – given one of my mates was part of the scouting group in the UK, for 12 weeks, Im calling bullshit. Photographer, paid GBP 4K a week for the work. Nice if you can get it.

    Kiwis were not “turning on each other”. A few idiotic unionists tried to play a stupid game of politics, and failed, epic fail in fact. Most thinking people looked at their antics and thought yup, dickheads. Governments make movie deals all the time – who was in power making deals when the 3 LOTR’s movies were being made? Come on, think about it…

    As for patriotism, why would an accident of birth be something to be proud of? Surely our achievements, particularly on the global movie stage, would be better than that?

    Countries make deals with movie studios all the time, and there are far better on offer than NZ on the table – it was because Sir PJ worked hard and the studios wanted his hand and post prod support that it was won.

    But labour and the unions covered themselves in glory. And then showed up to the premier. Did that make you proud??

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  32. Dean Papa (784 comments) says:

    As I said, this unpleasant business was orchestrated by Sir PJ and Warners. What price dignity?

    1. “Indeed, according to Sir PJ the Hobbit could only have been made in NZ” Crap – post prod yes, it could have been made at a number of locations…”

    name these locations

    2. “Stories that overseas locations had been scouted were propaganda.” Crap again – given one of my mates was part of the scouting group in the UK, for 12 weeks, Im calling bullshit. Photographer, paid GBP 4K a week for the work. Nice if you can get it.”

    really? care to name him/her? what locations did they scout, I’d be interested to know. In the scheme of things, just a few K wasted on propaganda then.

    3. “As for patriotism, why would an accident of birth be something to be proud of? Surely our achievements, particularly on the global movie stage, would be better than that?”

    our achievements? heh. Why be proud of an accident of birth? Indeed.

    4. Countries make deals with movie studios all the time, and there are far better on offer than NZ on the table – it was because Sir PJ worked hard and the studios wanted his hand and post prod support that it was won.”

    sure. But why are you assuming I’d disapprove of such deals?

    5. “But labour and the unions covered themselves in glory. And then showed up to the premier. Did that make you proud??”

    what a strange question. I support neither. Nice try though.

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