AP reports:

The scandal has uncovered the labyrinthine workings of the global food industry, where meat from a Romanian slaughterhouse can end up in British lasagna by way of companies in Luxembourg and France. …

The trail of illicit horsemeat stretching across Europe spread still further Thursday when Rangeland Foods, a processing factory in Ireland, said it had withdrawn some batches of burger products which contained beef supplied from Poland after it tested positive for up to 30 per cent horse meat.

Food Safety Authority of Ireland said the products had been sold to the catering and wholesale sectors and distributed to Ireland, Britain, Spain, France, Germany and the Netherlands.

Processed food containing horsemeat has also surfaced in Germany, where two national supermarkets have pulled frozen lasagna from their shelves.

I think there is a marketing opportunity here.

Hundreds of thousands of people have been eating horse meat and liking it. They should turn necessity into a virtue and do a campaign for horseburgers. They could use slogans such as “Tastier than you thought” and “An equine surprise”.

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