The Australian social media battle

February 15th, 2013 at 10:00 am by David Farrar

Speculation is growing in Australia that will (again) challenge for the Labor Party leadership in March.

The article linked to has some graphics and stats on their usage, which I have summarised below:

aussocialmedia

 

Kevin Rudd has an incredible number of followers. Around 1 in 20 Australians follow him (and a few Kiwis). But he doesn’t just broadcast – he engages all the time with people tweeting him. So does Tony Abbott it seems.

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7 Responses to “The Australian social media battle”

  1. Ed Snack (1,848 comments) says:

    But that’s KRudd’s schtick, the “friendly man of the people” line that the media fawn over. In reality, anyone who’s worked with him knows he’s a violent, offensive, nasty little man with a complete inability to delegate and a strongly paranoid belief that everyone is out to get him. Of course being paranoid didn’t mean that people weren’t out to get him as Gillard showed !

    He wasn’t rolled as PM because of popularity but because nobody in the Labor party could work with him. He may return as PM though because being ruled by a crypto-fascist controlling turd is better than losing, and even with the slimiest, lying, bullhit campaign that McTernan can dream up a Gillard led government is going to lose by a landslide.

    Of course the other way for Rudd to return is for the Victorian fraud squad to show up with a request to “interview” one Julia Gillard with regard to a certain Power of Attorney document that manifestly was not signed as required by law in the presence of all the parties involved.

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  2. Harriet (4,848 comments) says:

    “…[Rudd]He wasn’t rolled as PM because of popularity but because nobody in the Labor party could work with him…”

    That’s not entirely true. Rudd was elected without factional support -he wasn’t in a faction- and that is why he always worked at getting support from the public – as he new the factions could one day get him: That was known to everyone from before he was first elected.

    When he was rolled, and the way that he was rolled, and what Julia has/hasn’t done since then, that public support for Rudd has only strengthened.

    You are right that he is hard to work with, and work for, but some of that I believe was from the factions ‘abandoning Rudd’ so as they could then elect Julia. They also panicked with Rudds poor polling. Julia is a socialist/marxist/feminist and could deliver to the Unions what Rudd, Keating or Hawke never would: Pay rises and industry subsidisation for no productive gain.

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  3. Ed Snack (1,848 comments) says:

    Harriet, all very true about the factional issues, but I don’t think the “hard to work with” issues are related. He lost the goodwill of the factions because his administration was so dysfunctional. Not that it was widely known at the time as the Press Gallery was largely in Rudd’s pocket to perhaps an even greater extent than they are in Gillard’s.

    Of course, when he was rolled I don’t think that the Labor factions supporting Gillard thought that they would get quite the train-wreck that they now face. But Gillard has one significant advantage over Rudd versus Abbott, she’s part of a designated victim group (women) and can thus play the personal much harder than Rudd; witness the “misogyny” campaign.

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  4. Mark (1,479 comments) says:

    For those of us not that interested in social media that table means fuck all.

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  5. Ed Snack (1,848 comments) says:

    Another factor has to be Rudd’s calculation, if he replaces Gillard could he win the next election ? Because if he lost, he’s finished for good one would think. But if he sits tight where he is and keeps his seat, he has pretty good odds of becoming the leader of the opposition; with a future shot at being PM again.

    And just think of the election campaign the Liberals could run, shots of that Rudd video where’s swearing flat out at all and sundry, followed by a series of “testimonials” from his colleagues. Not that the Liberals would, they’re far too wimpy to run a campaign like that.

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  6. Raider580 (13 comments) says:

    K Rudd will be Australia`s next PM.

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  7. mebemeg (3 comments) says:

    Gillard doesn’t have time to fart about with twitters.

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