The BBC report:

“I am the bullet in the chamber” ran the strapline for the Nike advert featuring Paralympic champion .

As the South African athlete faced charges of “premeditated murder” in a Pretoria courtroom following the shooting dead of his girlfriend Reeva Steenkamp, his sponsors went into crisis-management mode.

Nike swiftly pulled the unfortunately-worded ads, as the perils of celebrity brand endorsement were brought sharply into focus once again.

Oh dear. If there is a competition for most inappropriate ad straplines with the benefit of hindsight this must win.

Hat Tip: Mandy on FB