Unfortunate

February 17th, 2013 at 7:59 am by David Farrar

The BBC report:

“I am the bullet in the chamber” ran the strapline for the Nike advert featuring Paralympic champion .

As the South African athlete faced charges of “premeditated murder” in a Pretoria courtroom following the shooting dead of his girlfriend Reeva Steenkamp, his sponsors went into crisis-management mode.

Nike swiftly pulled the unfortunately-worded ads, as the perils of celebrity brand endorsement were brought sharply into focus once again.

Oh dear. If there is a competition for most inappropriate ad straplines with the benefit of hindsight this must win.

Hat Tip: Mandy on FB

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4 Responses to “Unfortunate”

  1. Yogibear (227 comments) says:

    Another in a long line of retrospectively poor Nike ads

    The Lance Armstrong “What am I on? I’m on my bike busting my ass 6 hours a day. What are you on?” Also make the list

    They shot that ad in the early 2000s after he’d already bribed his way out of a failed test at the Tour de Suisse and sorted another failed test out with a backdated medical certificate.

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  2. Grant Michael McKenna (1,152 comments) says:

    The Union Carbide slogan “Today, something we do will touch your life”, pulled after Bhopal, 1984. 3,787 dead, half a million injured.

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  3. Steve Wrathall (207 comments) says:

    or Air NZ’s “nobody does it better”, pulled after Erebus

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  4. ben (2,386 comments) says:

    Actually he is nonsense on stilts.

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