«
»

Unfortunate

February 17th, 2013 at 7:59 am by David Farrar

The BBC report:

“I am the bullet in the chamber” ran the strapline for the Nike advert featuring Paralympic champion Oscar Pistorius.

As the South African athlete faced charges of “premeditated murder” in a Pretoria courtroom following the shooting dead of his girlfriend Reeva Steenkamp, his sponsors went into crisis-management mode.

Nike swiftly pulled the unfortunately-worded ads, as the perils of celebrity brand endorsement were brought sharply into focus once again.

Oh dear. If there is a competition for most inappropriate ad straplines with the benefit of hindsight this must win.

Hat Tip: Mandy on FB

Related posts:

  1. The Pistorius murder case
  2. Should Postorius run
  3. Student Newspaper Editors
  4. That would have been unfortunate
Tags:

This entry was posted on Sunday, February 17th, 2013 at 7:59 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

4 Responses to “Unfortunate”

  1. Yogibear (47) Says:
    February 17th, 2013 at 8:08 am

    Another in a long line of retrospectively poor Nike ads

    The Lance Armstrong “What am I on? I’m on my bike busting my ass 6 hours a day. What are you on?” Also make the list

    They shot that ad in the early 2000s after he’d already bribed his way out of a failed test at the Tour de Suisse and sorted another failed test out with a backdated medical certificate.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  2. Grant Michael McKenna (1,126) Says:
    February 17th, 2013 at 2:21 pm

    The Union Carbide slogan “Today, something we do will touch your life”, pulled after Bhopal, 1984. 3,787 dead, half a million injured.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  3. Steve Wrathall (124) Says:
    February 17th, 2013 at 10:02 pm

    or Air NZ’s “nobody does it better”, pulled after Erebus

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  4. ben (2,366) Says:
    February 18th, 2013 at 8:04 pm

    Actually he is nonsense on stilts.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote

Leave a Reply

You must be logged in to post a comment.

«
»