The Conversation reports:
Conducted between May 2012 and March this year, the University of the Sunshine Coast’s representative survey of 605 journalists around Australia found that more than half (51.0%) describe themselves as holding left-of-centre political views, compared with only 12.9% who consider themselves right-of-centre.
I’m not surprised. Would NZ differ?
When asked about their voting intentions, less than two-thirds of the journalists we surveyed revealed their voting intention. Of those 372 people, 43.0% said they would give their first preference vote to Labor; 30.2% would vote for the Coalition; and 19.4% said they would choose the Greens – about twice the Australian average.
55% of Australians are supporting the Coalition, compared to 30% of journalists.
Yet, among those who arguably matter most – the journalists in senior editorial ranks who have the most power to decide news agendas – a dramatically different picture emerged.
Among the 83 senior editors who took part in the survey, the Coalition was the party of choice on 43.2%, followed by Labor (34.1%) and the Greens (11.4%).
So at a senior level they are more representative.
The national broadcaster has repeatedly been attacked for having a seemingly leftist bias, while others have accused News Limited – and particularly its flagship newspaper The Australian – of being overly conservative in its political views.
At first glance, the findings do not support this assumption, with no significant differences in the way journalists from the ABC and News rate their political views on a scale of 0 (left) to 10 (right).
However, 41.2% of the 34 ABC journalists who declared a voting intention said they would vote for the Greens, followed by 32.4% for Labor and 14.7% for the Coalition.
In contrast, 46.5% of 86 News Limited journalists who answered this question said they would vote for Labor, 26.7% for the Coalition, and only 19.8% for the Greens.
So most journalists support Labor, including those at News Corp. But at ABC they love the Greens, and less than 15% support the Coalition. Would Radio NZ differ?
Hat Tip: Cantabrians UniteTags: Media, media bias