Now they want plain packaging for food!

The Australian reports:

GRAPHIC images and plain packaging for junk food may be forced on consumers, as food industry heavyweights debate tough measures to combat obesity.

A panel of food science, nutrition and manufacturing experts will tackle whether tobacco’s plain packaging approach would help curb the state’s growing obesity epidemic at the Australian Institute of Food Science and Technology convention today.

This is my concern over proposed plain packaging for tobacco. It sets a precedent that will be used in other areas such as alcohol and then food.

In New Zealand, Otago University professor of marketing Janet Hoek said tobacco use there had halved since the introduction of policies to restrict the way plain packaging was marketed.

But we don’t have plain packaging for tobacco implemented in NZ, so crediting it for a halving of the smoking rate is preposterous.

She called on the NZ Government to do the same for junk food, telling the New Zealand Herald“it makes sense to examine the potential these policies could have in reducing consumption of foods associated with obesity”.

Why not just have the state decide what foods we’re allowed to buy, what portion size is acceptable and have them deliver the approved foods to us every week?

UPDATE: The Australian it seems misreported Professor Hoek, and their article now says “tobacco use there had halved since the introduction of policies to restrict the way it was marketed”.

Comments (41)

Login to comment or vote