A credit union offering “Loans For Ladies” and encouraging women to go on shopping sprees and have makeovers has sparked fury on social media from the company’s target demographic.
Customer-owned credit union NZCU Baywide launched a website called Loans For Ladies just over a month ago, encouraging women to borrow any amount from $1000 to $50,000 for “an all-day makeover, a shopping spree, or that second car you’ve always dreamt of – anything goes honey!”.
Sprinkled among the retro-style imagery and garish colour scheme are inspirational messages such as: “Cinderella is proof a pair of shoes can change your life.”
Oh dear. I think a marketing executive needs a new job!No tag for this post.