$5 million to tell us kids see lots of adverts

The Herald reports:

New Zealand children will wear cameras in a world-first study to monitor the daily bombardment of junk food and other unhealthy products.

More than 200 schoolchildren will be equipped with tiny video cameras that they will carry for a year.

The study follows a pilot survey that revealed an assault of promotions on billboards, shelters, dairies and the back of buses.

Researchers hope the results will be used to help formulate health policy in a country where the rate among children aged between 5 and 11 jumped from 8 to 11 per cent in just six years.

With 99.9% confidence I can predict the proposed policy will be to ban advertising of foods that our health overlords deem bad for us.

Part of a $5 million collaborative programme between Otago University and Victoria University researchers, the study will produce millions of images to be analysed using a computer algorithm.

$5 million to produce shock horror headlines that kids see 27,526 advertisements a year for food, and the inevitable conclusion than advertising of non-approved foods must be banned.

Comments (31)

Login to comment or vote