“Premium” domain names

December 9th, 2013 at 12:00 pm by David Farrar

Domain Incite reports:

DotKiwi has put NZD 8.5 milion ($7 million) of “premium” on the market in advance of the delegation of .kiwi, which it expects to happen this week.

There are 4,668 names on sale right now, ranging in price from NZD 501.50 ($410) to NZD 124,626.71 ($102,000).

The ten most expensive names are:

hotels.kiwi 124,626.71 NZD
cruises.kiwi 83,193.27 NZD
clothes.kiwi 47,248.89 NZD
games.kiwi 46,212.14 NZD
auto.kiwi 41,579.89 NZD
travel.kiwi 39,947.41 NZD
dentist.kiwi 30,000.00 NZD
love.kiwi 28,728.59 NZD
teaching.kiwi 26,933.29 NZD
blackjack.kiwi 26,932.42 NZD

My view is a domain name is of course worth what someone is willing to pay for it. But I do reflect that I doubt anyone in the world tries to buy books by going to books.com or books.co.nz.  In fact who knows what those sites even are (turns out the former redirects to Barnes & Noble and the latter doesn’t exist). One can turn an obscure name like Amazon or Fishpond into a well known brand.

ICANN is doing the final approvals for new gTLDs at about the rate of ten a week since the first batch on 23 October.  some of the new gTLDs that are operative are:

  • .today
  • .plumbing
  • .sexy
  • .tattoo
  • .land
  • .bike
  • .singles
  • .guru

It will be interesting to see which ones do well, and which ones stagnate or even fail.

 

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22 Responses to ““Premium” domain names”

  1. Camryn (552 comments) says:

    TVNZ needs to buy tv.kiwi, I reckon.

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  2. big bruv (13,659 comments) says:

    “TVNZ needs to buy tv.kiwi, I reckon.”

    Not with my fucking money they don’t!!!

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  3. big bruv (13,659 comments) says:

    I wonder what dime.kiwi would be worth?, or perhaps D4J.kiwi?

    I know the price for ravingfuckinglunaticcalledredbaiterfromtauranga.kiwi will be cheap, perhaps DPF could buy that one.

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  4. RRM (9,761 comments) says:

    Stop being so extreme left BB.

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  5. RRM (9,761 comments) says:

    no.clothes.kiwi might have potential as a soft porn mag or the likes?

    Seriously, why do they think people will pay extra for the privilege of being .kiwi over .nz?

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  6. chris (609 comments) says:

    They’re dreaming if they think they can sell those domains name for that.

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  7. Fletch (6,229 comments) says:

    I think it’s a bit pointless myself. A gimmick.

    “.com” is the most recognised webpage appendage/address with sometimes .net for those who couldn’t get in quick enough to secure their .com address, and .org for organisations.

    It’s just one more thing to remember.
    It would be like adding another cellphone prefix, (let’s say 099), when everyone mostly knowing 021, 027, and 022.

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  8. rangitoto (237 comments) says:

    pathetic attempt at gouging.

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  9. Manolo (13,517 comments) says:

    Nuts!

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  10. Camryn (552 comments) says:

    Jeez… easy on the down votes. I said “buy it” not “pay a lot of money for”. It’d probably go for about $10.

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  11. tas (607 comments) says:

    Who gets to keep the money? The whole TLD thing seems to be a money making scheme to me. Lots of people are getting rich off these new domains.

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  12. lolitasbrother (621 comments) says:

    I don’t get it . You don’t need this stuff. Google paulscottfilms or peterquixote.
    The main thing is you need a front brand name

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  13. Reid (16,176 comments) says:

    This is as dumb a market as vanity license plates, dumber in fact since the only value of a domain name is its memorability and with this proliferation of extensions memorability is destroyed because there are no more common international standards so you not only have to remember the prime name like ‘hotels’ but also the extension, and that breaks the short-term memory limit (7 +/- 2 characters).

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  14. Nigel Kearney (960 comments) says:

    I had the same question as Tas. I don’t know much about this stuff. Who are these people, how did they get to sell these domains in the first place, and where does the money go?

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  15. Roflcopter (452 comments) says:

    farrar.guru

    redirects from onyer.bike?

    :D :D

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  16. Peter (1,686 comments) says:

    Exact-match keyword domain names are tanking, unless you’ve got type-in traffic. That mostly means having a .com

    .kiwi getting type in traffic?

    Funny.

    Some branding value, perhaps, but not a lot.

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  17. labrator (1,890 comments) says:

    The ‘kiwi’ domain was a terrible idea from the start. They read terribly and the search rankings will be abysmal. When people search for hotels in nz do they really believe people type “kiwi hotels”?

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  18. big bruv (13,659 comments) says:

    Ah…..did anybody stop to wonder what the rest of the world (yes there are other people out there apart from us) will think when they see a .kiwi address?

    Most will have no idea what it means.

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  19. chiz (1,132 comments) says:

    Most will have no idea what it means.

    What utter nonsense. Plenty of people, especially in America, know what a kiwi is – its a type of fruit.

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  20. infused (651 comments) says:

    Pitty no one cares about the kiwi domain.

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  21. noskire (837 comments) says:

    With the recent Panda and Penguin Google updates, there is little value in keyword-optimised domains. Content is key.

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  22. wreck1080 (3,853 comments) says:

    a little late to comment, but, i recall business.com was the hottest domain name a few years back , maybe sold for 10’s of millions from memory.

    Today it is a generic placeholder site, absolute rubbish.

    I think having too generic a name is a bad thing .

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