Billboard in breach of the ASA

I blogged in October on this strange billboard which appeared in Wellington, with no identified sponsor or publisher.

It seems an advocacy advertisement is required to identify the advertiser, so the Advertising Standards Authority found it is breach of their rules.

What is also interesting is that neither the advertiser nor the billboard company responded to the complaint. It does make you wonder who the advertiser is. Most people are happy to stand by their opinions.

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