Are the Sevens losing its appeal?

February 4th, 2014 at 2:00 pm by David Farrar

The Herald reports:

Going cheap – a ticket to the (costume not included).

With four days to go, the rugby tournament has not sold out – and bargains are available as many fans try to offload spare tickets at well below cost price.

Increased competition from the likes of the newly established Auckland Nines – to be held at a sold out Eden Park the following weekend – has led to a fall in demand this year.

In previous years, tickets to the annual sevens tournament have sold out in a matter of hours, with scalpers able to command inflated prices to those who missed out. …

Sevens Wellington general manager Marty Donoghue said only about 1750 tickets remained, and they would be sold by Friday.

That’s astonishing. I recall some years the tickets all going within 20 minutes or so. To have almost 2,000 unsold the week before the Sevens suggests that demand is greatly reduced.

I’m still a big fan, and would go if I could. However I’m tramping the Tongariro Northern Circuit this weekend. Incidentally that means there will be little blogging from Thursday to Sunday.

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29 Responses to “Are the Sevens losing its appeal?”

  1. RRM (9,427 comments) says:

    Meh, the drag festival Sevens, just the same as every other year.

    Use condoms, kids. Herpes is for life.

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  2. gump (1,474 comments) says:

    The Sevens used to be rather fun, until the fun-police ruined it.

    I’m not surprised that demand for tickets has reduced.

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  3. ironswan (14 comments) says:

    in all fairness, the tickettek system yet again collapsed on the day of release and then people didnt try again to get tickets.

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  4. Pete George (22,753 comments) says:

    Interest is likely to fade in any event. Plus…
    - regulars must find it harder each year to think of what to dress up as
    - there’s just been cricket against India in Wellington
    - there’s the first test against India this weekend
    - the Masters games are on in Dunedin
    - some will probably have taken the Friday off to give them a long weekend away
    - the Big Gay Out is on in Auckland on Sunday

    And some people who actually enjoy watching sevens will get sick of the drunken behaviour and decide to watch it on TV instead.

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  5. Longknives (4,405 comments) says:

    Sevens rugby killed the goose and lost it’s appeal years ago….(endless meaningless World Cups/Championships played for by unknown players blah blah)
    Hot girls in fetish costume never go out of style though! I am surprised these tickets haven’t been snapped up…

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  6. nickb (3,658 comments) says:

    Never been, but if its anything like the cricket then I agree with gump.

    Expensive tickets and food (fine for me but shit for an average family going along) then you have security guards telling you to sit down during the tea break (yes this actually happened to me at a test match – people beside me were standing up to stretch their legs and an underpaid fat fuck waddled over to growl at them to sit down) guards rushing into crowds to push people over / out of the way to deflate a beach ball. Barmy Army trumpeter getting ejected from the ground. Obese guards generally wandering round actively seeking confrontation from people just enjoying themselves (is there a quota for bouncing people?).

    The England games last year were just ridiculous with the amount of over-the top, overzealous and aggressive security incidents I saw at every game. Good to see how many people complained.

    Basically if you want to go to a NZ sporting event (at least at Eden Park) you are required to sit straight with your arms at your sides for 8 hours. Any movement will be considered at the least sedition, more likely an act of treason.

    Good to see people go out and support the black caps in spite of them this summer. What a pack of retards we have running the game in this country.

    /off topic

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  7. burt (7,793 comments) says:

    The tickets are too expensive, the warm beer in the stadium is too expensive, the food in the stadium is too expensive and disgusting. Hit town in a costume and enjoy the party – just stay away from the stadium ;-)

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  8. Longknives (4,405 comments) says:

    Nickb- I was at a Stadium rock concert last year and a security guard warned me to sit down! He had apparently been watching me and I was apparently “moving round too much”!
    I think OSH may have taken over these events- I asked the guy if he as really going to throw me out and he gave me the old “rules are rules” call…

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  9. nickb (3,658 comments) says:

    Yup…can see why everyone stays home.

    Lol…moving round too much at a rock concert?! Lucky you didn’t get pepper sprayed you psychopath

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  10. 2boyz (250 comments) says:

    I know a lot of people that are heading into town (some in fancy dress) to enjoy the party side of the Sevens without bothering to go to the actual event. Town will still be as busy as it’s always been when the sevens is on.

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  11. Longknives (4,405 comments) says:

    Nick- I spoke to a Copper I knew after the event. He (being a fellow rock fan) was embarrassed by the actions of staff in the Stadium. They also shut the bars and cut off booze before the main act came on!
    Wowsers are taking over this country…

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  12. Peter (1,577 comments) says:

    The rugby was always a sideshow, and due to the fun police, it’s now a dreary sideshow.

    Skip the stadium. Dress up as a slut. Hit town. And if you’re female, do likewise.

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  13. rouppe (914 comments) says:

    I was at Wellington’s Southern Cross bar a couple of Christmas’s ago for a work function, and I was going to buy a round of shots for the team. This was at about 3pm, the bar was half empty, and everyone was lucid.

    The bar staff then said that I wasn’t allowed to take the shots away from the bar, and everyone had to present themselves to the bar staff and consume the drink there.

    Why? Apparently they had had some ‘trouble’ in the past. No doubt that would have been at 2am with everyone already messy, but that made no difference. In the end they lost the sale, I wasn’t prepared to be dictated to like that.

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  14. labrator (1,744 comments) says:

    How to kill the Golden Goose – A new and exciting book about the death of the Wellington sevens. Includes chapters on ostracising your audience, cutting your nose off to spite your face and not recognising what your customers want this book will help ensure that your cash cow is sacrificed on the altar of idealogy.

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  15. labrator (1,744 comments) says:

    Interest is likely to fade in any event. Plus…
    - regulars must find it harder each year to think of what to dress up as
    - there’s just been cricket against India in Wellington
    - there’s the first test against India this weekend
    - the Masters games are on in Dunedin
    - some will probably have taken the Friday off to give them a long weekend away
    - the Big Gay Out is on in Auckland on Sunday

    You should write satire more often.

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  16. big bruv (13,210 comments) says:

    Given the choice between the two events I know that I would always pick the Wellington 7′s. Yes there is rugby on but that is only for the terminally boring.

    I would not go near the rugby league 9′s in a month of Sundays. Can you imagine it, scum from South and West Auckland all dressed in their finest black jeans, wrap around sunglasses and all trying to “out staunch” each other. As Bob Jones once said, a small nuclear explosion over a major rugby league game in NZ would cure the crime problem in one go.

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  17. dime (9,367 comments) says:

    As others have said, if the experience is anything like eden park then i can see why numbers are low.

    imagine security at eden park for the 9′s? struth.

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  18. rouppe (914 comments) says:

    Increased competition from the likes of the newly established Auckland Nines – to be held at a sold out Eden Park the following weekend – has led to a fall in demand this year.

    That’s a lie. I was just able to reserve 5 tickets. Didn’t buy them, but I could reserve them…

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  19. Goldsmith (21 comments) says:

    Its the old law of diminishing returns. There are so many 7′s tournaments now its getting boring!

    They need to allow more streakers during the tournament to liven things up.

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  20. burt (7,793 comments) says:

    rouppe

    See you in the bars, I’ll be with Felicity Shagwell. Shagwell by name – shag very well by reputation !

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  21. Bad__Cat (137 comments) says:

    I had to laugh, ” fans offloading spare tickets”
    Bloody scalpers losing out. Ha.

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  22. burt (7,793 comments) says:

    Bad__Cat

    Trevor Mallard’s office will be gutted !

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  23. dirty harry (416 comments) says:

    Heh..sevens..so yesterday

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  24. itstricky (1,536 comments) says:

    Are the Sevens losing its appeal?

    Chris Finlayson says… Please rephrase that title. It’s ugly ;-)

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  25. itstricky (1,536 comments) says:

    However I’m tramping the Tongariro Northern Circuit this weekend

    Not twerking and playing war games? Well, I guess tramping is socially acceptable (unless you’re wearing old man woolen tramping socks pulled right up over your knees of course)

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  26. Left Right and Centre (2,819 comments) says:

    Can’t take your own food or drink. Game over.

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  27. Mobile Michael (410 comments) says:

    When I went years ago, it was about the fun and the crowd partied in their seats. Now the stadium is full of wasted 20 somethings who drink in the concourse. Puts me off.

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  28. grumpyoldhori (2,410 comments) says:

    Ah for Christs sake Sevens has never been and will never be rugby.
    Could any one imagine Kenya putting a decent team of 15s on the park the East Coast would hammer them.

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  29. JacMob (1 comment) says:

    Yes the sevens have lost their appeal for me. I used to go every year because I love the game but hate the organisation behind this event. I want to see the rugby and it’s much easier to do that at home. The ticket selling process is extremely frustrating and suits scalpers. I resent the online selling method. Every year I miss out and end up having to pay scalpers on Trademe at exhorbitant markups. And don’t get me started on the the food and beverages are ridiculously over priced and very poor choices. You can keep your plastic beer.

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