Half the passengers will definitely pay attention to the safety video!

February 13th, 2014 at 2:00 pm by David Farrar

The controversial new safety video from . I predict around 60% of passengers will pay close attention to the safety video!

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65 Responses to “Half the passengers will definitely pay attention to the safety video!”

  1. Joanne (177 comments) says:

    As much as I love my partner, the half paying attention are the half that often does not pay attention. *joking*

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  2. double d (225 comments) says:

    outstanding!

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  3. edhunter (547 comments) says:

    Full credit to Air NZ, at least they try to get you to watch the safety video, I wasn’t so keen on the Richard Simmons one but didn’t feel the need to shout it from the roof tops.

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  4. BeaB (2,123 comments) says:

    I hated that sleazy little rat but who could possibly object to pretty girls on a beach?

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  5. RRM (9,924 comments) says:

    They’re a bit young aren’t they?

    (To be sex objects I mean?)

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  6. Manolo (13,774 comments) says:

    Women’s objectification and exploitation at its worst says KB’s one-and-only feminist.

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  7. RRM (9,924 comments) says:

    People are often misquoted on the internet.
    – Abe Lincoln

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  8. annie (539 comments) says:

    Content can be summed up in one word: *simper*

    God, men are pathetic if this rubbish works.

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  9. Elaycee (4,392 comments) says:

    For the life of me, I can’t understand why the likes of Pam Corkery, feminist Deborah Russell and apparently some newsreader, would want to bleat about this safety video. Air NZ will achieve exactly what they want from this video – people watching it!

    I wonder… will the same women run off whingeing when the new Dan Carter / All Blacks Jockey adverts appear?

    No? Thought not.

    This is just another storm in a ‘D’ cup.

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  10. Roflcopter (463 comments) says:

    They forgot…

    “In the pocket of the seat in front of you, you’ll also find a box of tissues, should you find the need to use some while watching our in-flight safety video”

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  11. gump (1,649 comments) says:

    I’m impressed. This is pretty clever marketing by Air NZ.

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  12. ross69 (3,652 comments) says:

    I thought they covered all the safety aspects really well but, to be honest, I don’t recall them very well.

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  13. Paul Williams (878 comments) says:

    Deborah Russell’s right to point out that this is gratuitous and sexist and could well damage AirNZ’s brand. This is the kind of approach even Branson would avoid, and his is a third-tier brand. It has none of the humour of previous safety videos and reflects nothing of NZ culture. That it appeals to the mob here however, is hardly surprising.

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  14. thedavincimode (6,759 comments) says:

    Please keep your underwear fastened at all times.

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  15. Seán (397 comments) says:

    Men will be men, women will be women and everyone will enjoy this video. Very clever, it plays on several stereotypes. I can only envy the ad people who put it together, it must have been a lot of fun.

    Oh, and wowsers will be wowsers but we can ignore them.

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  16. kowtow (8,475 comments) says:

    makes a contrast to the Iran Air safety video that seems to consist of koranic verses and picture s of mosques,seriously.

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  17. mandk (993 comments) says:

    You only need to glance at the covers of the magazines at the supermarket checkout to know that this will appeal to women as much as it will to men.

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  18. srylands (410 comments) says:

    “and could well damage AirNZ’s brand”

    No. It really will not.

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  19. Yogibear (366 comments) says:

    BeaB – By sleazy little rat I take it you mean one of Air NZ’s previous inventions – Rico

    Bring back Rico….. “Ahhhh, New Zealand, I loves your beeeches……..(fellow passenger looks disgusted) Your white, sandy beeeches”

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  20. iMP (2,385 comments) says:

    By-eck! “Yorkshire Airlines.” Lux-ury!

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  21. kowtow (8,475 comments) says:

    By the beard of Mohamed ,some jin caused me to load the wrong you tube.

    Humblest apologies.

    It’s in there somewhere.

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  22. Paul Williams (878 comments) says:

    No. It really will not.

    You know the saying about opinions I assume?

    I don’t doubt AirNZ are tracking the negative press they’ve received and the reaction in social media – positive here, negative elsewhere. In simple commercial terms, this is a change in branding, one that appears prepared to risk alienating women. I personally think the ad is sexist and humourless and diminishes their otherwise excellent branding as a premier service provider.

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  23. johnwellingtonwells (137 comments) says:

    Under Labour, Transport Minister Darien Fenton will be required to feature in these type of safety videos. AirNZ shares fall and keep falling

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  24. ross69 (3,652 comments) says:

    Meanwhile Hilary Barry is “absolutely incensed” by the video. There’s no truth to the rumour that she’s thinking of getting a boob job and face lift.

    http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11201454

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  25. thedavincimode (6,759 comments) says:

    Meanwhile Hilary Barry is “absolutely incensed” by the video.

    It’s only a matter of time before Charlotte Dawson and the mad Lena woman (whatever her name is) climb into the fray. Look out Air NZ. All the heavyweights are lining up against you.

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  26. thedavincimode (6,759 comments) says:

    Under Labour, Transport Minister Darien Fenton will be required to feature in these type of safety videos

    I think Fenton is being lined up for a new series of the shock drink-driving videos. Something to do with post-accident traumas.

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  27. srylands (410 comments) says:

    “I personally think the ad is sexist and humourless and diminishes their otherwise excellent branding as a premier service provider.”

    I personally think you should lighten up.

    Sure it is an opinion. You would need to have a very odd mindset to even think this safety video was important. I fly a lot and I have chosen Air NZ where practical because it has good service and good planes. The contrast with the destruction of Qantas is a lesson for business students for the next decade.

    This story will be gone by the end of the week.

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  28. alex Masterley (1,517 comments) says:

    do people actually watch those things?

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  29. thedavincimode (6,759 comments) says:

    Masterley

    I think the point is: would you watch this thing?

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  30. Paul Williams (878 comments) says:

    You would need to have a very odd mindset to even think this safety video was important.

    As a safety strategy, hardly, I agree. As a branding strategy, clearly it is. Why else would they spend money on constantly shooting different ones? The AirNZ safety videos are a point of difference and the clever ones have been viral successes.

    I personally think you should lighten up.

    Yeah, sexism is hilarious hey.

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  31. OTGO (551 comments) says:

    Just not very homo friendly is it Paul Williams?

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  32. deadrightkev (469 comments) says:

    Beautiful girls. What’s to say.

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  33. Elaycee (4,392 comments) says:

    @Paul Williams: So what do you think of the Dan Carter / All Blacks Jockey adverts?

    Are they ‘sexist’, too?

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  34. CHFR (229 comments) says:

    I have to say as a woman I love the video and well done Air NZ

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  35. alex Masterley (1,517 comments) says:

    TDM,

    I am flying on the National carrier on Saturday. I will see if my automatic tune out reaction is overridden

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  36. thedavincimode (6,759 comments) says:

    Kia Orana Masterley.

    Don’t spill your drink.

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  37. alex Masterley (1,517 comments) says:

    I’ll try not to. Anyway the wife would slap me.

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  38. thedavincimode (6,759 comments) says:

    Ah. The wife. So you won’t be watching the safety video then.

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  39. Paul Williams (878 comments) says:

    Elaycee, you ask a perfectly reasonable question ’cause sure, Carter’s in his underwear ’cause he’s built like a brick shit house. However, can I suggest there’s a couple of differences. Firstly, Carter’s lauded as a brilliant, possibly the best, First 5/8 and a definitive All Black, not just a fella with a six pack. His is a uniquely powerful position in NZ society. Secondly, I also think there’s a far more pervasive and unhealthy trend to diminish women by valuing only physical appearance and there’s not that same trend for men. You need only look upthread here for evidence; ross69’s comment that Hilary Barry’s views are irrelevant ’cause she’s having “a boob job”.

    OTGO, hilarious! I call it sexist, you imply I’m gay. This thread is a case study in dickheads’ pavlovian responses.

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  40. freemark (580 comments) says:

    Great stuff Air New Zealand. Healthy happy people earning a dollar, garnering interest in the Safety Video. The ugly feminists will complain because of envy, their sycophantic male supporters who need to grow some balls will screech in sympathy. FFS, real Kiwis need to start standing up and dishing out the scorn these serial protesters deserve. paint your placard for the “Len must go” March on Feb 22, include a big thumbs up for Air New Zealand.

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  41. jp_1983 (213 comments) says:

    http://www.youtube.com/watch?v=2R4__RQdvq0

    “Welcome to Air Koryo’s airplane of Juche oriented Korea vigorously advancing towards the Socialist powerful nation by the Songun politics of the Great Leader Kim Jong Il.”

    What we have to expect under a Grebour Government Airline

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  42. safesally (47 comments) says:

    Personally I am proud of these beautiful intelligent women. There is nothing sexist about the “demonstration” at all. Very entertaining.
    Silly people will complain and probably have double standards themselves.

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  43. jackinabox (776 comments) says:

    “I thought they covered all the safety aspects really well but, to be honest, I don’t recall them very well.”

    The fact that you shouldn’t inflate your life jacket until AFTER you have exited the plane was not expounded loudly enough in my opinion.

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  44. Akaroa (557 comments) says:

    Hey people! Its an air safety video, for goodness sake!

    Does it get the safety message across?

    Yes it does!

    That being so it could feature, and be narrated by, Donald Duck, Count Dracula, Popeye or Sir Laurence Olivier as far as I’m concerned.

    Its the message that matters, folks!!

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  45. ross69 (3,652 comments) says:

    You need only look upthread here for evidence; ross69′s comment that Hilary Barry’s views are irrelevant ’cause she’s having “a boob job”.

    I was saying nothing of the sort…

    But enjoy these ads – now here’s some sexism:

    http://www.youtube.com/watch?v=VTLh1LcEXgA&feature=player_embedded

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  46. Paul Williams (878 comments) says:

    I was saying nothing of the sort…

    Really? There’s another construction possible? It’s not obvious.

    Jet Blue hey… yeah, that’s the brand position Airnz are after…

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  47. Manolo (13,774 comments) says:

    @ross69, are you a sheila? :D

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  48. PaulL (5,981 comments) says:

    1. I think it’s probably objectifying people who shouldn’t be, I think they were trying to tiptoe along the line and might have stepped over. Although I saw a few well built guys in there as well

    2. I’d watch it in a flash. I like a bit of objectification as much as the next guy. And I never watch airline safety videos – they’d be better off saying “in the event of an accident you’ll die, get over it”

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  49. flash2846 (284 comments) says:

    Hey Paul Williams, what does your husband think of it? :)

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  50. Elaycee (4,392 comments) says:

    @Paul Williams: So you’re saying it’s OK for a fit and healthy male to strut around and pose in their undies as part of a campaign for Jockey, but not OK for fit and healthy women to wear what they wear every day at the beach, in a campaign for Air NZ?

    Really???

    Wow!

    [gulp]

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  51. Longknives (4,746 comments) says:

    What a storm in a fucking teacup
    So we’re not allowed to have girls in Bikinis on TV anymore?
    And Pam Corkery? Fucking stupid hypocritical bint…
    http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10663203

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  52. srylands (410 comments) says:

    A final thought on this. This is a company that is answerable to its shareholders. To Hilary Barry (who is apparanently a “newsreader”) and who has demanded that the video be scrapped, the response from Air NZ should be sod off. I am guessing the video cost hundreds of thousands to produce. Air NZ management will be expecting a return on that. As a shareholder I would be seriously unhappy if they bow to pressure from people like Hilary Barry, who I am guessing has no financial interest in the company.

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  53. dirty harry (489 comments) says:

    Just beautiful. Beautiful girls , bodies , smiles , something to be celebrated. They get the safety message across.
    Well done Air NZ. Ignore the screams and howls of outrage from the fun police..the ugly , the man hating lesbians.

    Hilary who ?

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  54. OneTrack (3,104 comments) says:

    Wowsers. Who needs them.

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  55. william blake (109 comments) says:

    I find the American accents disturbing. Why not N Zuld? And fake tits.

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  56. ross69 (3,652 comments) says:

    @ross69, are you a Sheila?

    Well, I did post this link. :)

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  57. ross69 (3,652 comments) says:

    Jet Blue hey… yeah, that’s the brand position Airnz are after…

    Except there’s no comparison between the Jet Blue ad and Air NZ ad. Similarly, no comparison between the Lynx ad and Air NZ ad.

    I’m guessing you don’t get to the beach too often…

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  58. lolitasbrother (695 comments) says:

    yes OK Air NZ have sold to Australia.
    I got on the aircraft Emirates in Sydney miserable as hell.
    I started to walk down to my crate, and there I saw my brother Russell in the finest first class seat.
    He called to his waiter he said get this man a quality wine immediately.
    Thew waiter did and I swallowed it.
    The waiter said it terrible down there sir, i know, but just think you could be on Air NZ.

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  59. Ben Dover (526 comments) says:

    The Add is Fantastic
    Brilliant it is thumbing it’s nose at Trolly Doris Qantas
    who could not innovate to save them selves

    IT TAKES THAT TORTURE Safety message and Turn it INTO FUN

    Christ flying is meant to BE FUN

    Have you even been to the Tullarmarine in Melbourne Christ what a public toilet of an Experience that is

    I mean Victoria IS AS AMASING AS NZ

    any picks of the Great Ocean Road Wilsons Prom the Alpine region NO?
    Duhh? it is like passing through a fould public toilet

    Go to a kiwi airpot you see inspiring images

    This ad Promotes the PACIFIC the SOUTH PACIFIC

    and…… NZ?

    QANTAS I think are cap in hand to the AUS GVT because they are lead by IMHO an incompetent

    HELL IF THIS KEEPS the National Flyer Flying GREAT

    Joyce is destroying Australias National Carrier
    with the national symbol on it

    HE IS NO FUN

    HE IS A MISERY GUTS

    HE SHOULD RESIGN AND THEY SHOULD EMPLOY A KIWI TO SORT THEIR NATIONAL CARRIER OUT

    The Detailing in the Ad is Fantastic

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  60. dishy (248 comments) says:

    Hey Paul Williams: If women themselves didn’t value their appearance so much, why is there such a huge cosmetics industry?

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  61. seanmaitland (500 comments) says:

    @Paul Williams: “one that appears prepared to risk alienating women”

    I’ll fix that for ya:

    “one that appears prepared to risk alienating little people like Paul Williams who still has self esteem problems dating back to when he was at school”

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  62. RightNow (6,994 comments) says:

    “could well damage AirNZ’s brand”

    Ha. Ah ha. Ah ha ha ha ha ha. Funny. Some people think Air NZ don’t have great marketing. Fuck the wowsers, this has already got them free publicity, and the 12 people who won’t fly with them because of it were only doing one domestic return trip a year anyway. The rest of the moaners already fly Jetfail.
    And now I can be sure I won’t be seated next to any of them when I fly Air NZ. #winning

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  63. Zapper (1,021 comments) says:

    No Paul Williams is right. These women must be saved from themselves. He knows better than them how they should earn their money. That goes for the rest of us too.

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  64. Mary Rose (393 comments) says:

    @Paul Williams: “one that appears prepared to risk alienating women”

    Didn’t spot this thread before, but had already seen the video (Air NZ email).
    It doesn’t float my boat, but I don’t feel ‘alienated’ either.
    Lighten up a bit and don’t speak for us.

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  65. Paul Williams (878 comments) says:

    Lighten up a bit and don’t speak for us.

    ’cause you are Mary? You’ve got a double X so you speak for all women?

    I was speaking for myself. You should try it.

    self esteem problems dating back to when he was at school

    It’s almost remarkable how dull the insults are around here… gay, small, wowser, gay again… there’s no serious risk of to my self esteem here, but the school reference is apt since it seems likely these are lines that might’ve worked in school.

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