For the life of me, I can’t understand why the likes of Pam Corkery, feminist Deborah Russell and apparently some newsreader, would want to bleat about this safety video. Air NZ will achieve exactly what they want from this video – people watching it!
I wonder… will the same women run off whingeing when the new Dan Carter / All Blacks Jockey adverts appear?
Deborah Russell’s right to point out that this is gratuitous and sexist and could well damage AirNZ’s brand. This is the kind of approach even Branson would avoid, and his is a third-tier brand. It has none of the humour of previous safety videos and reflects nothing of NZ culture. That it appeals to the mob here however, is hardly surprising.
Men will be men, women will be women and everyone will enjoy this video. Very clever, it plays on several stereotypes. I can only envy the ad people who put it together, it must have been a lot of fun.
Oh, and wowsers will be wowsers but we can ignore them.
I don’t doubt AirNZ are tracking the negative press they’ve received and the reaction in social media – positive here, negative elsewhere. In simple commercial terms, this is a change in branding, one that appears prepared to risk alienating women. I personally think the ad is sexist and humourless and diminishes their otherwise excellent branding as a premier service provider.
“I personally think the ad is sexist and humourless and diminishes their otherwise excellent branding as a premier service provider.”
I personally think you should lighten up.
Sure it is an opinion. You would need to have a very odd mindset to even think this safety video was important. I fly a lot and I have chosen Air NZ where practical because it has good service and good planes. The contrast with the destruction of Qantas is a lesson for business students for the next decade.
You would need to have a very odd mindset to even think this safety video was important.
As a safety strategy, hardly, I agree. As a branding strategy, clearly it is. Why else would they spend money on constantly shooting different ones? The AirNZ safety videos are a point of difference and the clever ones have been viral successes.
Elaycee, you ask a perfectly reasonable question ’cause sure, Carter’s in his underwear ’cause he’s built like a brick shit house. However, can I suggest there’s a couple of differences. Firstly, Carter’s lauded as a brilliant, possibly the best, First 5/8 and a definitive All Black, not just a fella with a six pack. His is a uniquely powerful position in NZ society. Secondly, I also think there’s a far more pervasive and unhealthy trend to diminish women by valuing only physical appearance and there’s not that same trend for men. You need only look upthread here for evidence; ross69′s comment that Hilary Barry’s views are irrelevant ’cause she’s having “a boob job”.
OTGO, hilarious! I call it sexist, you imply I’m gay. This thread is a case study in dickheads’ pavlovian responses.
Great stuff Air New Zealand. Healthy happy people earning a dollar, garnering interest in the Safety Video. The ugly feminists will complain because of envy, their sycophantic male supporters who need to grow some balls will screech in sympathy. FFS, real Kiwis need to start standing up and dishing out the scorn these serial protesters deserve. paint your placard for the “Len must go” March on Feb 22, include a big thumbs up for Air New Zealand.
Personally I am proud of these beautiful intelligent women. There is nothing sexist about the “demonstration” at all. Very entertaining.
Silly people will complain and probably have double standards themselves.
1. I think it’s probably objectifying people who shouldn’t be, I think they were trying to tiptoe along the line and might have stepped over. Although I saw a few well built guys in there as well
2. I’d watch it in a flash. I like a bit of objectification as much as the next guy. And I never watch airline safety videos – they’d be better off saying “in the event of an accident you’ll die, get over it”
@Paul Williams: So you’re saying it’s OK for a fit and healthy male to strut around and pose in their undies as part of a campaign for Jockey, but not OK for fit and healthy women to wear what they wear every day at the beach, in a campaign for Air NZ?
A final thought on this. This is a company that is answerable to its shareholders. To Hilary Barry (who is apparanently a “newsreader”) and who has demanded that the video be scrapped, the response from Air NZ should be sod off. I am guessing the video cost hundreds of thousands to produce. Air NZ management will be expecting a return on that. As a shareholder I would be seriously unhappy if they bow to pressure from people like Hilary Barry, who I am guessing has no financial interest in the company.
Just beautiful. Beautiful girls , bodies , smiles , something to be celebrated. They get the safety message across.
Well done Air NZ. Ignore the screams and howls of outrage from the fun police..the ugly , the man hating lesbians.
yes OK Air NZ have sold to Australia.
I got on the aircraft Emirates in Sydney miserable as hell.
I started to walk down to my crate, and there I saw my brother Russell in the finest first class seat.
He called to his waiter he said get this man a quality wine immediately.
Thew waiter did and I swallowed it.
The waiter said it terrible down there sir, i know, but just think you could be on Air NZ.
Ha. Ah ha. Ah ha ha ha ha ha. Funny. Some people think Air NZ don’t have great marketing. Fuck the wowsers, this has already got them free publicity, and the 12 people who won’t fly with them because of it were only doing one domestic return trip a year anyway. The rest of the moaners already fly Jetfail.
And now I can be sure I won’t be seated next to any of them when I fly Air NZ. #winning
’cause you are Mary? You’ve got a double X so you speak for all women?
I was speaking for myself. You should try it.
self esteem problems dating back to when he was at school
It’s almost remarkable how dull the insults are around here… gay, small, wowser, gay again… there’s no serious risk of to my self esteem here, but the school reference is apt since it seems likely these are lines that might’ve worked in school.