UNLESS SOMETHING HUGELY DRAMATIC HAPPENS between now and polling day, 20 September, the General Election of 2014 is all but over. The National-led government of Prime Minister, John Key, looks set to be returned for a third term by a margin that may surprise many of those currently insisting that the result will be very close. What may also surprise is the sheer scale and comprehensiveness of the Left’s (especially Labour’s) electoral humiliation.
That’s a bold prediction. I don’t believe in calling a result until around 10 pm on election night
With most opinion pollsters recording three-fifths to two-thirds of voters saying the country is “heading in the right direction” it is clear that the run of generally positive news stories about the New Zealand economy are rebounding to National’s advantage. To those with secure paid employment and/or comfortable incomes, these reports offer no compelling reason for a change of government.
That is a strong factor. And worth comparing to other countries. In NZ 63% say the country is heading in the right direction, followed by 38% only in Australia, 35% in Canada, 33% in the UK and just 31% in the US.
In terms of political leadership, National is especially blessed. Most New Zealanders like John Key. In spite of his enormous wealth, he strikes a staggeringly large number of voters as an “ordinary bloke” who shares their values and understands their aspirations. His stand-up comedian’s ability to use humour as both sword and shield generally frees him from the onerous duties of detailed explanation and justification.
I’m not sure it frees him from that, but I agree most people like him, and it is amusing to come across people who not only dislike him themselves (which of course si expected) but they can’t work out how anyone anywhere can like him.
Labour’s leadership problems are the mirror-image of National’s. David Cunliffe is not yet understood or, sadly, much liked by the electorate. He simply doesn’t come across as an ordinary bloke – quite the reverse in fact – and the pollsters have yet to detect the sort of wholesale buy-in to the Opposition leader’s values and aspirations that presages a decisive shift in ideological allegiances. Neither is Cunliffe helped by his bizarre propensity to withhold politically relevant information from the public. Nothing arouses a journalist’s fury faster than a politician’s failure to supply the whole story.
Indeed, as others have also found.
Mr Key’s strategy of making haste slowly on these little things while seeking an electoral mandate for the big things (like partial privatisation) goes a long way to explaining his government’s enduring lead in the opinion polls.
It’s called taking the public with you, so change can be enduring.
All of which brings us down to the day itself.Month after month of favourable polls; a leader careful to build his footpaths where people walk; policies which voters either hardly notice or readily endorse; and a war-chest more than equal to the challenge of exploiting all these substantial advantages will not only have National’s supporters in a triumphant temper, but they will also have induced a profound demoralisation among their opponents.Election Day 2014 – barring that big surprise – will, therefore, likely see National’s supporters marching proudly, as to a political coronation, while Labour and Green supporters, convinced they’ve already lost, deliver John Key an unparalleled National victory and the psephologists a record low turnout.