The statistics have sparked debate on whether plain packaging for sugary food products should be introduced, like that being argued for tobacco products.
Speaking to TVNZ’s Breakfast, Auckland University marketing expert Dr Mike Lee says plain packaging for sugary drinks could come into play over the next ten years.
The proposal for plain packaging for tobacco products has caused an uproar with concerns it could spill over into fast food and alcohol products, says Mr Lee.
“There is the worry from companies that we are going to become more and more of a nanny state,” he told the programme.
That is the game plan. Anything they disapprove of will be banned, or plain packaged.