Auckland Transport spends $356,000 on PR for them

The Herald reports:

Public transport bosses in Auckland spent $356,000 to improve their public image – even as they lined up a special shuttle so staff don’t have to travel on buses and trains.

The marketing campaign came with the introduction of the new electric trains and was also intended to encourage people to “give the trains a go”.

It was revealed this week has set up a regular private shuttle service to move staff between its Henderson headquarters and its central Auckland waterfront office.

The shuttle was intended as a time-saving measure for staff, but attracted criticism from public transport advocates because it leaves from and arrives at the same places used by the slower public transport options.

The $356,000 spending on the April campaign came as the shuttle service was being prepared for launch. The documents, released to the Taxpayers’ Union, show the campaign was intended to “increase positive perceptions towards Auckland Transport and our breakthrough projects”.

I’d rather they spend their money on actual trains, rather than on PR about the trains!

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