Calorie labels

August 21st, 2014 at 12:00 pm by David Farrar

The editorial:

The decision by fast-food chain Burger King to display energy labels on menu boards on its restaurants throughout New Zealand has been heralded by dieticians as a step in the right direction – although they say much more can be done.

In reality, the move is only a small step towards addressing problems of obesity and related illnesses such as diabetes. But it is a significant one for a fast food chain to make, given the lucrative and highly competitive marketplace in which it operates.

The energy labels will display the total kilojoules per product and are designed, according to Burger King’s chief executive John Hunter, to help customers make informed choices.

It seems other fast food chains do not intend to do the same, saying they already have nutritional information on their websites – and many say they have developed healthier options for their customers.

I’d love it if others did follow suit, and cafes and restaurants also. In New York and DC almost every cafe has the calorie counts on the menus and blackboards, and it is great to be able to make a more informed decision when ordering.

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12 Responses to “Calorie labels”

  1. marcw (247 comments) says:

    Voluntarily is good – but why would you make it compulsory? If you don’t already know that a KFC Double-Down burger has an unhealthy number of calories, as well as a 1.5 litre of Coke, then you are the sort of person who is not going to care when you do see the figures in front of you either. Good on you BK though, it never hurts to be informative and honest.

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  2. WineOh (630 comments) says:

    - – News Flash – –

    Burgers, fries, fast food is bad for you!

    Where is the press when you need them?

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  3. Lance (2,655 comments) says:

    @WineOh
    They will not believe it unless a hacker releases these facts.

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  4. Sarkozygroupie (207 comments) says:

    It is a waste of time – nobody knows what a kilojoule is. Everyone still works in calories. Are you going to stand at the counter and divide the total kilojoules by 4.2 to get the calorie amount so you have some kind of idea of what you are ingesting?

    How does that 80’s saying go again? “Eat shit and die!”. :)

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  5. RRM (9,919 comments) says:

    I can’t help but notice a good proportion of Burger King’s customers have sloping foreheads and brow ridges, wash about once a week, and communicate in a curious language of grunts.

    I don’t think many people are going to be reading BK’s new energy labels…

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  6. OneTrack (3,092 comments) says:

    Lance – “They will not believe it unless a hacker releases these facts.”

    No problem, I will go and “hack”(tm) a health food web site and send them the info.

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  7. OneTrack (3,092 comments) says:

    “It is a waste of time – nobody knows what a kilojoule is. Everyone still works in calories”

    Nobody knows what a calorie is either.

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  8. Sarkozygroupie (207 comments) says:

    In which case OneTrack we should all just be done with it and live happy piggy lives eating and drinking whatever we want!

    ENOUGH OF DPF’S DIETARY ADVICE!!

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  9. Ed Snack (1,872 comments) says:

    For christ’s sake, eat enough and not too much. Enough with the fake food notices already !

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  10. oldpark (327 comments) says:

    Might be counter productive.One of my siblings started counting calories,here and overseas ,what a disaster,she is now an anorexia,with very little hope of a full recovery,or any recovery.

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  11. Colville (2,268 comments) says:

    Go to an USA recipie site and look at a recipie. It has a calorie count per serving.

    2 Problems.

    1-The amount of butter/fat/oil (or salt)in the recipie isnt enough to cook the thing because to put the correct amount would make it “unhealthy”.
    2 – The serving size is miniscule for the same reason.

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  12. Dave Mann (1,218 comments) says:

    Oh FFS David…. get a bloody life mate! Good on you for your weight loss, but don’t fool yourself that anybody will read or understand any dietary information in a fast food joint. The formula (as I know from experience) is simple: don’t eat as much and do more exercise.

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