Spark

August 1st, 2014 at 7:21 am by David Farrar

spark

Peter McCaffery has noted the similarities. He hopes didn’t pay their designers too much money!

UPDATE: Telecom comments:

* The Telus logo displayed doesn’t seem anything like their main logo (see link below) although it seems they use a similar graphic device in some circumstances  http://www.sparkscience.ca/

*Whatever the similarities might be, Telus Spark the Science Centre opened in Oct 2011 – two years after Telecom started using the ‘spark’ logo as part of our 2009 rebranding.

Seems to be great minds think alike then!

 

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24 Responses to “Spark”

  1. Harriet (4,972 comments) says:

    The link content is unavailable, that aside, surely someone wouldn’t be that stupid? And in the same colour?

    PR stunt by both companies.

    Telstra Australia has that shade of orange in their logo too! :cool:

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  2. Other_Andy (2,676 comments) says:

    https://www.facebook.com/telusspark

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  3. kowtow (8,487 comments) says:

    What’s up with these “corporates” constantly “rebranding”?

    Certainly doesn’t result in better services.

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  4. Nukuleka (327 comments) says:

    No wonder lefties get their knickers in such a knot over these corporates and their profits. Righties do as well. Does Telecom make so much money that they can afford to squander so much money on pointless ‘rebranding’?

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  5. insider (1,028 comments) says:

    “He hopes Telecom didn’t pay their designers too much money!”

    oh the poor naïve boy. He’s never worked for Telecom has he? OF COURSE THEY PAID TOO MUCH. Always have, always will.

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  6. WineOh (630 comments) says:

    Surely this will have to go down as one of the most useless and unnecessary rebranding exercise in NZ history.

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  7. Ashley Schaeffer (487 comments) says:

    Gives upper management something to do I guess.

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  8. holysheet (391 comments) says:

    Wait and see the next big announcement that both companies are going to merge into one great spark.

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  9. James Stephenson (2,180 comments) says:

    Surely this will have to go down as one of the most useless and unnecessary rebranding exercise in NZ history.

    Why? Devil’s advocate and all that, but with the separation from Chorus they’re no longer anything like the same company that was Telecom New Zealand.

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  10. RRM (9,924 comments) says:

    Meh.

    The design is very similar to the classic Rays Volk TE37 alloy wheel beloved by JDM car scene fanboys everywhere… that has six spokes too. Must be plagiarism… :neutral:

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  11. Odakyu-sen (655 comments) says:

    This has to be a stunt.

    The probability of two independent design teams selecting identical color, font, font size and pitch are a billion*-to-one against.

    *Number pulled out from… (you don’t want to know).

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  12. Lance (2,655 comments) says:

    This must be proof of a vast global one world order overseen by the Lizard People
    quick… get Ugly Truth onto the case, he knows whats what.

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  13. WineOh (630 comments) says:

    @James Stephenson

    * Telecom NZ would have to be one of the strongest icons of brand recognition, if not THE strongest in the country. It would be like IBM deciding to change its name to “Blue Box” or something else
    * “Spark” doesn’t mean anything to most Kiwis, and isn’t even an original brand or icon (as DPF has clearly pointed out with this post)
    * The consumer backlash is overwhelmingly negative
    * They are trying to pretend they aren’t anything like the “old” Telecom, but I would dispute this heartily. They are still a core telecommunications service provider, they still have many of the same senior staff

    A major rebrand like this for a large corporate is usually only done when there is irreparable damage to the brand, like in the case of Worldcom (after their accounting fraud scandal) becoming MCI, or where there is a merger/acquisition of another major brand- like in the case of Telstra and Clear (TelstraClear, which in turn purchased by Vodafone).

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  14. georgebolwing (854 comments) says:

    Point One: Telecom is a private company. What they do with their money is their business, no one else’s. If their customers don’t like the service, they can go elsewhere. It’s called competition. It works.

    Point Two; if I was the management of Telecom, then post-separation, I would be looking to send the message, both internally and externally, that in the new world, the company is very different from what it used to be. A rebrand was always going to be part of that.

    Point Three; Spark is a stupid new name and the marketing department of telecom should be shot. They seem to have copied the marketing approach of a Calgary science museum.

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  15. Sadu (129 comments) says:

    http://static2.stuff.co.nz/1255683514/416/2973416.jpg

    Not that different to the old logo if you ask me.

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  16. tom hunter (4,852 comments) says:

    oh the poor naïve boy. He’s never worked for Telecom has he? OF COURSE THEY PAID TOO MUCH. Always have, always will.

    My thought as well. It should also be noted that this logo was actually introduced in 2009 inside the company – to general guffaws and eye rolling from the troops – and “on the streets” the following year, so this is not exactly new, although the stupid company name, “Spark”, is.

    As an aside, when I see a “spark” in the electronic world it usually means that something has shorted out and needs replacing.

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  17. Judith (8,534 comments) says:

    Why would anyone use orange? Its a revolting colour and one that is avoided when ‘class’ and ‘good taste’ is meant to be a theme.

    “Blue-reds are more attractive to the upper class market, while orange reds are attractive to the working class – orange reds have a lower perceived price and value.”

    http://www.empower-yourself-with-color-psychology.com/packaging-colors.html

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  18. G152 (341 comments) says:

    Rebranding costs millions.
    Time those who want such an exercise should be billed for the associated costs

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  19. Lance (2,655 comments) says:

    @G152
    It’s not a state owned company. So the company is paying, who else do you think is paying?

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  20. 103PapPap (131 comments) says:

    I suppose the sales and marketing group will be renamed Spark Plug.

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  21. G152 (341 comments) says:

    It’s not a state owned company. So the company is paying, who else do you think is paying?

    How about the unwitting customers having to pay more…
    Is that okay ?

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  22. lastmanstanding (1,297 comments) says:

    More make work for the grossly over paid under talented Telecom New Zealand senior management and Comms PR in other words the BULLSHIT Departments not to mention the Ad agencies PR Comms agencies.

    Has always amused me how corporates have large highly paid and staffed departments and then these people go outside to get their work done.

    How dumb are the Boards of these companies . I mean do they as individuals pay their personal accounts and bills twice? Because that’s what they are doing with their companies.

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  23. Steve (North Shore) (4,563 comments) says:

    For years I have been saying Telecom should change their name to ‘Pelican’
    Then they can both stick their bills up their arse

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  24. jem (51 comments) says:

    I recall when the telecom logo came out. The article i read said it cost them $2mil….

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