Welcome Spark

August 8th, 2014 at 2:00 pm by David Farrar

The Herald reports:

Simon Moutter today hoists a new flag up ’s mast, marking its tack away from two decades as New Zealand’s safe and stodgy telecommunications provider.

For the managing director, it’s a signal of the company’s new direction, towards a bright digital horizon of revenue growth and new services such as internet television.

Moutter’s flag, bearing the new company name , aims to jettison Telecom’s past persona and chart a course to it becoming a competitive provider of communications, entertainment, and cloud computing services.

I”m loving the new Telecom. They have become a competitive retailer, instead of a regulatory gamer.

Spark were the first company to bring in flat rate data roaming, and also the first big player to bring in uncapped fibre plans. They now try to be a market leader, rather than stop the market evolving.

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14 Responses to “Welcome Spark”

  1. Mr_Blobby (207 comments) says:

    Will wait and see but my guess is that it is just another re-branded Telecon.

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  2. alloytoo (582 comments) says:

    I checked Telecom’s broadband and fixedline rates yesterday, they were more expensive than Vodafone. Checked Spark’s fees today and they were much the same except they had increased the signing bonus, and removed a “First month free” incentive. Ie more expensive than both Vodafone and the old telecom.
    I wouldn’t consider that market leading.

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  3. greybeard (63 comments) says:

    Last month I called in to the George St, Dunedin Telecom outlet to pay my ancient mother’s telephone account.
    They would not take cash ! The spotty youth ‘serving’ customers could not explain why not.
    So I walked out, went to the Post Shop at the Gardens and paid it there.
    Unbelievable.

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  4. anonymouse (705 comments) says:

    We will wait and see, although the whole “To most people, the name Telecom is about landlines” line that we keep hearing is a total load of marketing BS. Vodafone have an alternative spelling of phone in their name and no one thinks they are all about voice calls,

    I do wish NZ corporates would try to develop long term brands that they can actualy invest in, rather than dumping them everytime they feel they need a fresh start,

    Heck over in the US, the recent agglomeration of baby bells have rebranded themselves AT&T again, despite 90% of their customers probably never having seen a telegraph or knowing who “Ma Bell” was

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  5. Jack5 (5,281 comments) says:

    One thing we’ll never forget about Telecom: unbundling the copper network.

    This was the notorious robbery when Labour’s relevant Minister, Cunliffe, confiscated billions of dollars of shareholder wealth by appropriating without compensation the company’s monopoly property rights to the copper telephone network.

    I’m not impressed by the new name. Spark? For me, connotations of crystal sets and the beginnings of distributed electricity, radio hams and radio shacks, Morse code. Old time stuff.

    “Telecom” was for telecommunications, which is what it’s all about: broadband, fibre, wireless, cellphone networks, WiFi, satellite transmission…

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  6. Nukuleka (402 comments) says:

    It will always be ‘Telecom’ whatever we are instructed to call it- a wholesale waste of money on a pointless rebranding exercise. This is the type of inanity that gives capitalism a bad name. Remind me how much this rebranding has cost?

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  7. Conor (24 comments) says:

    Hi Nukuleka – it cost about two day’s worth of opperating expenditure for the company. Not too bad.

    Conor Roberts
    Spark New Zealand Head of Public Affairs

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  8. Sir Cullen's Sidekick (900 comments) says:

    Uncle Farrar – I think you are the only one in NZ who is excited about the rebranding….

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  9. Paul Marsden (990 comments) says:

    greybeard (54 comments) says:

    August 8th, 2014 at 3:03 pm
    Last month I called in to the George St, Dunedin Telecom outlet to pay my ancient mother’s telephone account.
    They would not take cash ! The spotty youth ‘serving’ customers could not explain why not.
    So I walked out, went to the Post Shop at the Gardens and paid it there.
    Unbelievable.

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    If they keep that up, they maybe getting a knock on the door from the Commerce Commission. I think they’ll find that that is illegal

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  10. greybeard (63 comments) says:

    Paul Marsden (989 comments) says: If they keep that up, they maybe getting a knock on the door from the Commerce Commission. I think they’ll find that that is illegal

    Yes, when I thought about it later on I realised I should have questioned it more thoroughly.
    Next time I go down to Dunedin I will pay them a visit.
    Thanks for your feedback.

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  11. Sponge (268 comments) says:

    Conor (26 comments) says:
    August 8th, 2014 at 5:21 pm
    Hi Nukuleka – it cost about two day’s worth of opperating expenditure for the company. Not too bad.

    Conor Roberts
    Spark New Zealand Head of Public Affairs

    Perhaps Conor but what is the point of the change? To me it seems like change for the sake of it with marketing people making work for themselves.

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  12. Nukuleka (402 comments) says:

    Conor:

    My oh my!! Telecom are SO WORRIED about public criticism of this absurd brand name change that they have a spin doctor- sorry ‘Head of Public Affairs’- trolling sites such as this to deflect any criticism.

    Perhaps, Conor, you might be brave enough to NAME THE AMOUNT in $$$. Go on, tell us please.

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  13. lolitasbrother (774 comments) says:

    Farrar, do you think you could be going senile, broadband in Thailand costs $NZ12 a month, and it works , try another pitch Farrar, NZ Telecom were the most disgusting piece of shit ever NZ, and guess what Farrar, NZ knows,

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  14. lolitasbrother (774 comments) says:

    My personal opinion is that Farrar is now out of touch with reality,
    and NZ Nat Government needs a better spruiker.
    Fail here Farrar Medal of Quixote and bar rescinded, more later

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