Lusk: A Campaign Professional’s Guide to Winning New Zealand Campaigns

Simon Lusk has written A Campaign Professional’s Guide to Winning New Zealand Campaigns. He’s releasing it a chapter at a time on Amazon.

The first chapter is on the need to start with a good candidate. His first point is a good candidate should be friendly and outgoing. He suggests the following tests:

• Can they walk into a room of strangers and enjoy it?
• Do they have charisma?
• Do they have a prodigious work ethic?
• Are they are a fighter?
• Avoid “risk takers” and “sinners”
• Are they realistic about their chances and career prospects?

This is more a guide for campaign managers than candidates, but prospective candidates would find much of it useful also.