$418,000 on 20,000 Youtube views!

The Taxpayers Union revealed:

The IRD has spent more than $418,000 of taxpayer money on a campaign featuring a video of 80's style aerobic exercises to promote filing of tax returns. Responding to the release of the information by the IRD, Taxpayers' Union Executive Director, , says:

“It is essential that the public are well informed on how to comply with their tax obligations. We say that spending nearly half a million on a video of people dancing round in leotards is a strange way to achieve it.”

“While the videos cost $41,000 the IRD won't tell us what the remaining amount was spend spent on. We presume it is online , which has only resulted in 20,000 views, less than the audience of daytime television.”

So IRD spent $20 per view. The intentions may be good, but the expenditure is not justified.

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