I’ve blogged at Curia the results of the 3 News Reid Research poll broadcast last night.
Like the One News Colmar Brunton poll the previous week, it shows no bounce for Labour from its targeting of people with Chinese surnames.
What it does show is that Andrew Little has fallen below Winston Peters as Preferred Prime Minister.
This is a feat never achieved by Phil Goff, David Shearer or David Cunliffe.
The last time an Opposition Leader failed to poll in the top two as Preferred Prime Minister was in October 2003 – 12 years ago. Later that month he was rolled in a coup.
So the results of Labour’s concede Northland to Winston strategy has been to have their leader fall into third place behind Winston as Preferred PM.
And the results of their decision to highlight home buyers with Chinese surnames has been to achieve nothing in the polls, but alienate many Chinese New Zealanders.