This analysis comes from Litmus Marketing.
They did text mining of tweets from National and Greens MPs. Their take:
- National are the ‘one trick pony’ all about the Economy – nothing new but interesting to see it coming out
- Greens are definitely about social policy but have clearly got content out there that is evenly split between the Environment and Human rights.
- This may be too much as ‘you’d expect’ but there is value in better understanding how parties ‘position’ themselves
- Next steps is to look to time box the analysis to see if things change over time, through the last election etc.
Would be interesting to see how this changes over time.
It also suggests that National MPs are very disciplined with their tweets and messaging.