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September 25, 2015 12:27pm by David Farrar

The Richie ad

Has been viewed 3.7 million times so far on You Tube. Great ad.

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Comment19

New Zealand
Richie McCaw

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Comments (19)

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wikiriwhis business

I see the story about Charlie Faumina training in Sth Auks on his way up to the AB’s.

Most KBers would be horrified to be associated with Sth Auks

Most Kbers are wowsers.
5 10
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September 25, 2015 12:36pm
Yoza

The symbolism of the digger tearing apart the Union Jack car is Richie McCaw’s way of telling us we need to delete the Union Jack from our flag.
1 7
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September 25, 2015 12:36pm
beautox

Good ad … shame about the headphones
6 1
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September 25, 2015 12:38pm
Sir Leslie Bottocks

100% pure wank!
9 2
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September 25, 2015 12:44pm
RRM

Dr. Dre:
Richie McCaw, will you please give your testimony
To the jury about this f*cked up incident?
0 1
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September 25, 2015 12:49pm
Fisiani

An ad? For what?
4 1
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September 25, 2015 12:51pm
Paulus Gnome

Wiki business – I carry out a lot of business in south Auckland; it is full of guys (and girls) getting on with their businesses, making something from nothing on occasion, unlike you who can only make disparaging comments about your fellow commentators.

South Auckland has the reputation from the same feral class of shit that pervades everywhere in society, they are scum and drag the reputation of a whole lot of decent people to the bottom of the cesspit.

If you don’t like the thread that runs through this blog, fuck off and become a sycophant on WO, he needs the oxygen.

Go Auckland! (and that includes the south as long as you apologise for giving us Len)
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September 25, 2015 12:52pm
RRM

Yoza:

What do you think about the symbolism at 2:38 where a game of rugby carries on unperturbed by a Cessna flying over?
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September 25, 2015 12:53pm
James Stephenson

Chris Robshaw’s is over 5 million MOTWYW…why didn’t they give Richie some of those big cans to cover up his mangled ears?
1 0
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September 25, 2015 1:02pm
Julian

Lighten up. It’s a great ad. Rugby is entertainment; nothing more, nothing less.
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September 25, 2015 1:33pm
mandk

@ Fisiani

My thoughts entirely.

I was waiting for something to happen, or for a product to appears, but ???????????????

Maybe I’m not in the target demographic. I’ll ask my 13-y-o what he thinks.
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September 25, 2015 1:33pm
GPT1

This is all over social media and I know heaps of people like it – am I the only person that finds it a bit corny? It’s advertising earphones.
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September 25, 2015 1:56pm
Longknives

Nauseating..
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September 25, 2015 4:35pm
beautox

My problem with the ad is this : Beats is a company that values style above substance. They carefully cultivate the US young-black demographic with their stylish but not very good headphones. They spend heaps on advertising to cultivate new markets – which is what they are doing here. Why the ABs want to get involved with this crowd is beyond me (well, apart from the lucre). Shame on Apple for buying them.
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September 26, 2015 1:16am
big bruv

Two minutes is all I could stand of that rubbish. In some ways that two minutes demonstrates much that is wrong with this nation. The importance given to a very minor game and the ridiculous reverential awe we display towards a pointless fucking rain dance.

Perhaps one day this nation will get its priorities in the correct order, we could start tomorrow by not idolising a man who has spent his entire career breaking the laws of the game and by not pretending he is even in the top five open side flankers of all time.

Frankly, the advert, and the nations pathetic chest beating response to it, are pathetic.
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September 26, 2015 5:46am
Wayne1749

Agree entirely. Rugby is a minor sport, and the Rugby world cup is a ridiculously hyped event and most people in the world aren’t even aware that it is happening.

Funny reading the NZ Herald journalists talking about ‘world’ reaction to All Blakcs —most in the world hardly know what rugby is, let alone have heard of the all blacks
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September 26, 2015 11:41am
mikenmild

Wrong. The Rugby World Cup is a significant sporting event. Rugby is growing and strengthening internationally, especially now it is an Olympic sport.
The same old tired grumblers who moan on Kiwiblog every time the All Blacks are mentioned need to get over it and find a new hobby. There are loads of other sports to follow. I know plenty of people who don’t give a hoot about rugby – if it doesn’t appeal to you, just ignore it like thousands of mature New Zealanders do.
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September 26, 2015 11:49am
big bruv

“The Rugby World Cup is a significant sporting event.”

However much you might want it to be the fact remains that it is nothing other than a very minor sporting tournament. Interest in the UK is almost non existent, most Poms don’t even know the tournament is occurring.

As I have said many times, there is nothing wrong with our love of Rugby, nothing at all. However, we really must stop telling lies about the game and more importantly, stop telling lies about how famous the NZ team is.
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September 26, 2015 2:17pm
Wayne1749

“However, we really must stop telling lies about the game and more importantly, stop telling lies about how famous the NZ team is.”

Agree. It is downright embarassing the way the media and many New Zealanders are going round claiming this is a significant sporting event.

To put things in perspective:

The 2007 RWC final attracted a viewing audience of 33 million (not sure what the figures were for 2011). One third that of the yearly SuperBowl (> 100 million)

An average Premiership game (there are 38 per year) in the UK has a global audience of almost 80 million.

Number of rugby players in the world: 4 million

Number of footballers: 265 million

Number of handball players: 19 million

Over 26 million people play basketball in the US alone

There are more registered footballers in a single country like, say, Germany (6.6 million) than there are rugby players in the entire world (4 million).

Rugby a minor sport? Yes.
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September 26, 2015 11:20pm

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