Newspaper circulations

circulation

The latest audited circulation figures are out, and lots of change.

If we look just at the change in the past year, then those suffering double digit declines are the Dom Post and the two Fairfax Sunday papers. The Dom Post should be very concerned to lose one in seven subscriptions in a year. I do wonder if their new editorial stance is responsible for some of that.

NBR is the only paper to grow, but off a very small base. However better than shrinking. They also have a successful paywall model.

If one looks at the change since 2008, then the Herald on Sunday looks very good – actually growing 3.2%. The Sunday News has lost over two thirds of its circulation, the Dom Post and Press around one third and the Herald a quarter.

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