NZ 7th most reputable country

The Reputation Institute 2016 rankings are out.

The top 10:

  1. Sweden 78.3
  2. Canada 77.8
  3. Switzerland 77.0
  4. Australia 76.8
  5. Norway 76.2
  6. Finland 75.2
  7. New Zealand 74.7
  8. Denmark 74.3
  9. Ireland 74.1
  10. Netherlands 73.9

Also if interest is the difference between external and internal perceptions of a country. These countries all have much higher internal reputations that external – Russia +41%, China +32%, India +31% and Turkey +29%.

However some countries are tougher on themselves than others. They have lower internal than external scores – South Africa -20%, Italy -15% and Brazil -10%.

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