Kiwiblog

I love this ad, especially the demon sheep that appears at 2:20 through. A classic attack ad. This one is not aimed at a Democrat, but at a Republican from another Republican as they are both seeking the GOP nomination for a California seat in the Senate.

The best ads this election have been the ones not from the parties. The CTU have alerted me to their final anti-National ad. Not as funny as their first couple but still a lot better than most out there. They try a bit too hard on this one, but the Borat part was good.

Has Labour run even a single positive advertisement on TV?

I don’t think they have. Every single advertisement they have run on television is an attack on John Key. Not a single advertisement talking about what Labour will do if re-elected!

Most campaigns have attack ads as a component of their campaign. But can anyone recall a time when a political party has run nothing except attack ads the entire campaign?

I think it sums up the state of Labour – nothing left to offer.

Incidentally you know the latest advertisement showing a young mother feeding a child and saying she does not trust John Key. A source has informed me that the “young mother” is not a mother at all – just a professional actress named Rachel.

Isn’t that ironic, if true? Labour campaigns on trust by using a fake mother!

Labour’s “Two Johns” attack ad has just been ruled misleading by the Advertising Standards Authority.  John Key laughed it off and National said they will not respond.

However You Tube allows anyone to respond, and Whale Oil has put together a nice little one minute 20 second response, called the story of two Helens. The total cost of production was $0.00.

Enjoy it. It is the first in a series. Helen has done so many flip-flops that there is enough material for at least three ads. The next one will focus on her calling a plan to take debt to 22% of GDP as reckless, and then upon finding debt will hit 30% of GDP, stealing the very policy she attacked to borrow more for infrastructure!

Feel free to send through other flipflops.

Now this is a serious case of egg on face. You run an ad on TV, radio and the Internet about how John Key can’t be trusted. And the Advertising Standards Authority finds that in fact it is the advertisement that can not be trusted as it is misleading.

What is interesting is that the TV and radio ads are governed by the Broadcasting Standards Authority (appointed by the Government) as “election programmes”. But because Labour placed it on You Tube, it meant the online version could be scrutinised by the Advertising Standards Authority (industry appointed).

The reason the advertisement got pinged was because Labour claimed John Key was cutting KiwiSaver in half, and the ASA found this is not factually correct. Only the employer contribution has been reduced from 2% to 4%, but the employee tax credit remains, as does the initial $1,000 and help for home loans etc.

Labour now has to decide whether to pull the advertisement from television. They do not legally have to do so, but it won’t be a good look to keep running an advertisement that has been officially found to be “misleading”.

NZ Herald Political Editor Audrey Young looks at the attack ad run by Labour against John Key. SHe blogs:

The pictures chosen did get me wondering though. Having chosen such an aggressive photograph of John Key for the first picture in the ad, I wondered whether the Labour leader’s attempt to portray Key in last week’s television debate as aggressive at home was quite the error it appeared to be at the time.

Perhaps it was part of a wider strategy to try to convince the public the John Key you see in public is not the real John Key.

I think Audrey may be onto something here. Clark may well have tailored her comments in the debate to support the theme her attack ads were going to take.

Adam Smith at The Inquiring Mind comments:

… was the Helen Clark attempt to portray Key as some sort of tyrannical figure at home part of a wider strategy as suggested by Ms Young above. Was Helen’s tantrum part of some misbegotten plan? Has Labour embarked on a dirty tricks campaign?

Adam then looks at how after losing the debate Clark accussed Key of losing control and having a tantrum. He concludes:

Perhaps there is something in what Audrey Young is suggesting after all. …

it is fascinating that Audrey Young thinks Clark and Labour fully capable of such a strategy.

Now remind Adam which party is supposed to be employing evil spin doctors. Who is going on about trust all the time?

Personally I have no problem with the TV advert Labour are running. May they keep running it. I do still have a problem with the PM’s suggestion that John Key shouts in anger at his wife and children, and the only thing worse than her saying such a thing in the heat of the moment would be her saying such a thing as part of a deliberate campaign to paint him that way.