MPs survey of the media

September 29th, 2008 at 3:20 pm by David Farrar

Last week I set up an online survey for MPs, asking them to rate various media organisations and senior gallery journalists on a scale of 0 to 10. Just under one quarter of MPs responded, and the results are shown below.

As the media often rate how well MPs are doing, I thought it appropriate to reverse this and ask the questions in reverse. The media are a hugely powerful filter, and it is appropriate (in my opinion) to have some focus on how well they are perceived to be performing.

The questions were:

  1. For each media organisation please give them a rating from 0 to 10 for how well you think they do in their parliamentary reporting. This should take account of all relevant factors – accuracy, fairness, thoroughness, relevance, substance etc.
  2. Now for some individual senior members of the press gallery, please rate from 0 to 10 how well you think they perform at proving fair, accurate, unbiased and informative reporting on Parliament. You can skip any that you do not feel able to rate.
  3. Finally can you indicate your party grouping as National, Labour or Other. Your individual identity is not sought by us, and we have no way or interest in identifying individual respondents. However we would like to summarise results for all MPs and by the three groupings to see if they vary by party grouping.

It is important that these be read in context, so make the following points:

  1. This is the opinion of MPs only. It does not set out to be an objective rating, and should not be seen as such.
  2. MPs get reported on by the gallery. While this makes them the group of NZers potentially best able to have an informed opinion on the media (which is why I surveyed them), it also gives them a conflict of interest. MPs may score journalists lowly due to personal run ins with them, or the fact they are too good at their job! This should be borne in mind.
  3. I only e-mailed the survey to the 121 MPs, but it is possible that one or more responses was filled in by a staff member who has access to the MPs mailbox. I think this is unlikely, as most staff are very professional. However MPs were not required to prove their identity to vote, as confidentiality of individual responses was important. You need to know the Survey URL to be able to vote.
  4. National MPs made up 43% of responses, slightly above their numbers in Parliament. Minor Party MPs were also slightly over-represented, Labour MPs under-represented and some MPs did not give a party identification.
Media Mean Median Mode Minimum Maximum Range
NZ Press Assn 6.1 6 6 4 9 5
Newsroom 5.8 6 5 1 10 9
Trans-Tasman 5.5 6 6 0 8 8
NZ Herald 5.3 6 6 0 8 8
Scoop 5.2 5 5 0 10 10
Newstalk ZB 5.1 6 7 1 8 7
Listener 5.0 5 3 1 8 7
NBR 4.9 4 4 1 8 7
Radio NZ 4.8 6 3 1 9 8
Radio Live 4.4 5 1 1 8 7
Sky/Prime News 4.3 5 5 0 7 7
The Press 4.2 5 1 1 7 6
TV Three 4.1 5 6 0 8 8
Dominion Post 4.1 4.5 1 1 7 6
TV One 3.9 5 5 0 6 6
Maori TV 3.7 4 5 0 6 6
Herald on Sunday 3.5 3.5 7 0 7 7
Sunday Star-Times 2.7 3 3 0 5 5

NZ Press Association tops the rankings with a mean or average 6.1 rating – and received no very low ratings from anyone. The two Internet agencies were in the top five, indicating MPs like the fact their releases are carried in full. Trans-Tasman also does well.

Television generally gets ranked lowly with all four stations in the bottom half. Sky News actually ranks highest.

Radio is middle of the field with NewstalkZB being the highest ranked radio broadcaster.

The newspapers range the spectrum. The NZ Herald is up at 5.3, Press at 4.2 and Dom Post at 4.1. I would have them all higher, but this is a survey of MPs, not of my views.

Now the sample sizes are of course very small (but of a limited population) but let us look at how National MPs ranked media compared to all the other MPs:

Media All Mean Nats Mean Others Mean Difference
TV One 3.9 6.3 2.2 4.2
TV Three 4.1 6.2 2.6 3.6
Maori TV 3.7 5.2 2.5 2.7
Sky/Prime News 4.3 5.5 3.3 2.2
Sunday Star-Times 2.7 3.5 2.1 1.4
Radio Live 4.4 4.8 4.2 0.6
Radio NZ 4.8 5.0 4.6 0.4
Dominion Post 4.1 4.2 4.0 0.2
Herald on Sunday 3.5 3.5 3.5 0.0
Newstalk ZB 5.1 4.8 5.4 -0.6
The Press 4.2 3.8 4.6 -0.8
NZ Herald 5.3 4.2 6.1 -1.9
NBR 4.9 3.3 6.1 -2.8
Listener 5.0 3.3 6.3 -3.0
NZ Press Assn 6.1 4.3 7.4 -3.1
Trans-Tasman 5.5 3.3 7.1 -3.8
Scoop 5.2 2.8 7.0 -4.2
Newsroom 5.8 3.0 8.0 -5.0

National MPs ranked the four TV channels much higher than other MPs did. Maybe this is minor parties upset that they do not get on TV much?

Despite the generally accepted lean to the left of Radio NZ, National MPs ranked Radio NZ higher than other MPs did. And while some on the left attack the NZ Herald at favouring National, National MPs actually ranked them lower than other MPs did. The Listener and NBR also get accused of leaning right, but again get ranked lower by National MPs.

The Nat MPs also rated the online media very lowly.

Now the journalists. I decided not to list all members of the press gallery, but only those who are relatively senior, and are more likely to have a reasonable number of MPs have formed opinions about them. Looking back I could have included more.

If any journalist is unhappy about being missed out, happy to include you next year. Now again it is worth remembering these are only the opinions of those MPs who responded to my survey – it is not an objective rating.

Journalist Mean Median Mode Minimum Maximum Range
John Armstrong (NZH) 6.4 7 2 2 10 8
Peter Wilson (NZPA) 5.8 5 5 3 8 5
Audrey Young (NZH) 5.7 6.5 7 0 10 10
Ian Templeton (TT) 5.6 7 7 0 9 9
Jane Clifton (Listener) 5.6 6 6 2 9 7
Barry Soper (Sky & ZB) 4.9 5.5 7 1 9 8
Ian Llewellyn (NZPA) 4.9 5 5 1 8 7
Vernon Small (DP) 4.6 5 6 1 8 7
Colin Espiner (Press) 4.5 5 6 0 8 8
Guyon Espiner (TV1) 4.4 5.5 7 0 7 7
Tim Donoghue (DP) 4.1 4.5 2 1 9 8
Brent Edwards (RNZ) 4.1 4 4 0 7 7
Tracy Watkins (DP) 3.8 4.5 6 0 7 7
Duncan Garner (TV3) 3.7 3.5 3 0 8 8
Gordon Campbell (Scoop) 3.6 5 5 0 7 7
Ruth Laugeson (SST) 2.7 2.5 2 0 6 6

John Armstrong tops the ratings, followed by the NZPA Political Editor Peter Wilson. Generally MPs ranked journalists slightly higher than media organisations. As can be seen by the minimum ratings showing, some MPs were very harsh handing out zeroes. Did WInston multiple vote? :-) (Note I have no idea if Winston did vote)

And once again we compare responses between National MPs and other MPs.

Journalist All Mean Nats Mean Others Mean Difference
Laugeson 2.7 4.2 1.6 2.6
Clifton 5.6 7.0 4.5 2.5
Soper 4.9 6.2 4.0 2.2
Campbell 3.6 4.8 2.8 2.0
Edwards 4.1 4.8 3.5 1.3
Llewellyn 4.9 5.2 4.7 0.5
Young 5.7 6.0 5.5 0.5
Garner 3.7 3.5 3.9 -0.4
Espiner G 4.4 4.2 4.6 -0.4
Wilson 5.8 5.5 6.0 -0.5
Armstrong 6.4 6.0 6.8 -0.8
Watkins 3.8 3.0 4.4 -1.4
Donoghue 4.1 3.2 4.9 -1.7
Small 4.6 3.2 5.6 -2.4
Espiner C 4.5 2.8 5.8 -3.0
Templeton 5.6 1.8 8.5 -6.7

Again very interesting. The SST is generally seen as hostile to National, but Ruth Laugeson is ranked much higher by National MPs, than by other MPs. Likewise the Gordon Campbell and Brent Edwards (both left leaning) are ranked higher by National MPs than other MPs.

Also for some reasons National MPs ranked Ian Templeton very lowly. Maybe they don’t like his weekly chats with Clark and Key, ignoring the lesser MPs?

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