It is bad enough that I am funding several billion dollars of Labour’s electoral bribes, but I almost choked this morning when I read I also have to fund a $21 million propaganda campaign on their behalf.
This is quite simply outrageous. To put the amount in context it is 12 times more than the total broadcast time allocated to political parties for the election. It represents over $70 per household affected.
Sure there is a case that one should let people know how much of my tax money they are now entitled to. But a personalised letter and a smart website should cost no more than $3 per household. A cost of $70 per household is quite simply propaganda. It will be used on general TV, radio and newspaper advertising despite the fact only 20% of households are affected.