Regardless of the election result I think the creatives on National’s campaign team should win some awards for their work to date.
I’ve been flooded with calls and e-mails from people saying they love the Taxathon TV advertisement. It combines humour and opposition attack together very cleverly.
You can view the ad (plus a more serious one) online at National TV.
I just love the Southpark style characters. The more serious ad is a nice complement to it. The taxathon one serves as a sort of entree for the other ad which delivers the key message.
Promote the link to those who haven’t seen it on TV.