“Cool” National presentation

Scoop kindly has put up a copy of the “Cool ” presentation that was delivered to Regional Conferences.

It’s status has of course been elevated to a formal marketing plan, when I think it was more a thought provoking powerpoint.

Beneath the hilarity of the choice of bands etc, there is a serious message that National does need to appeal to younger voters. It’s not so much being cool, but being seen as “acceptable”. The challenge of appealing to both urban liberals and provincial conservatives.

The Dom Post also has a story on the presentation.

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