Spin of the Year Nominee

A deserved nominee for the good spin of the year award goes to my friend Paul Brislen from Vodafone for his comments in this article on how the cost of cellphones takes up more of a young person’s disposable income, and hence less young people are smoking.

British experts believe cellphones have replaced many of the social mechanisms cigarettes previously offered young people.

Vodafone New Zealand spokesman Paul Brislen said the cost of cellphones would take up more of a typical young person’s disposable income.

“The disposable income moves around and these days it’s far more important to them to have the latest phone with all the music on it than it is to have something else going on,” he said. “It’s a social status symbol.”

There should be a Qantas Award for such work 🙂